Most business owners depend on the feedback of their customers to determine which of the services that they offer are satisfactory and which of them are not. For traditional business owners, such as stores or restaurants, customer feedback is usually immediate and straight to the point. Customers can immediately tell the staff or manager that they’re lacking in some aspects of the business, and if the business is fortunate enough, they generally receive positive feedback.
Feedback is one of the most important things that businesses receive from their customers because it’s the one that helps them determine which part of their business are in dire need of change, and which is good enough.
But, what about those who own an online business? Surely, they could not communicate with their customers at real time. Most online business owners don’t even interact with their customers and they take it upon themselves to determine what upgrades their website needs. This may work for some companies but it can also potentially make you lose some of your regular customers.
That’s why customer feedback for online businesses is a must, because where else can they get the opinions needed to enhance their websites. There are numerous ways that online business owners can get their customer’s feedback; they can use questionnaires, ask for reviews, or the commonly seen online survey.
Here are things that can help you decide why customer feedback is important:
It Can Help Improve Your Business
When you receive feedback from your customers – especially from surveys – you can produce objects or services that would cater to them. What better way to get an idea for a new product or service other than from your customers? Their feedback mainly helps in a site’s production process because by taking it into account, you can ensure that the final product is something that can solve or fulfill a problem or need that a customer put forth.
If you really do your research, the most innovative companies – Apple is a great example – are the ones that always listen to the voice of their customers. This allows them to make their products in accordance to the wants and need of their customers. If you really want your site to be in the competitive scene of online businesses, then listening and acting on the responses of your customers will give you the competitive edge you need.
It Increases the Customer’s Experience
When you gather the feedback of your customers or website visitors, the primary reason that makes you do it is because you want to improve your customer’s experience while in your website. Nowadays, the process of gaining and retaining your customers is just getting harder and harder. By giving your customers an experience that can’t be found anywhere else, you’re giving them a reason to stay, which also makes your business or website stand out.
When getting feedback, it’s imperative that you explicitly ask your customers on what you can do to make them better enjoy your website or business. When you receive the feedback, the insights you’ll learn should be applied to your site and this will propel your business or site to standards that your customers can’t find anywhere else.
You’ll be Gaining Useful Data
When making business decisions – or just decisions in general – you’re going to be needing a lot of data to determine the best decision to make. When companies make decisions based on inaccurate data, it can potentially mislead the company so, always make sure your data is clear and accurate. Where else can you get the best data from other than your customers or site visitors? By gathering the data from them, you’ll probably be having one of the easiest-to-gather and most accurate data sets you can own.
When the feedback/data you receive details a change in product or service in your corresponding business or website, it would be wise to take it into account. This applies to both decisions you make today and any future ventures you may want to experiment with.
It’s A Definitive Measure of Customer Satisfaction
By offering a survey that measures your customer’s satisfaction, you can easily determine if your general service or product is up to their standards. This will determine you’re really satisfying the needs and wants of every person the visits your website or not. When you use a website survey tool or a free online survey tool that’s embedded into your website, you ensure that the data you gather is accurate and up-to-date. Especially, if you invest in a trusted online survey provider. It’s best if you use rating-based questions to measure how satisfied – or unsatisfied – your customers are. Because if you use rating-based questions, you’re giving visitors a way to measure their satisfaction that can easily be interpreted.
It Can Retain Customers
When you ask for customer feedback, expect to have a couple of negative opinions mixed in with the generally positive. But, what’s important is that you learn from those feedback and apply them to your business or website. By doing this, you’ll increase customer satisfaction drastically, by satisfying your customers you’ll be encouraging them to stay and regularly visit your website or business. Also, by asking for your customer’s feedback, you’ll be establishing a direct line of communication between you and them which can create a long-lasting connection. You are showing them that they have a stake in your business and that their opinion matter. It gives your customers a sense of ownership and belonging.
Always remember that a happy customer is someone who’ll stay. When you provide surveys regularly, you make you customers feel that their voices are heard and treated with importance.
It Will Always Be Significant
Feedback will always help you with determining the needs and wants of every customer you encounter. It will never be out of style because it’ll always be one of the main sources of accurate data that can make or break your business. It can also help when you release a new product or service; by asking for a feedback from your customers, you can change the product or service to coincide with what your customers envision it to be. Hence, without customer feedback, a product or service has a high possibility to fail in the market. That’s why asking for feedback from your customers will always be significant and important.
It Defines Your Brand
By regularly asking for customer feedback, you’ll always have something that will guide you on what your identity as a service or product provider is. Most companies decide on who they are from the get go but most of the time companies don’t settle on this initial idea. That’s why it’s always better if you base your product or service branding in accordance with the feedback from your customers. Why? Because they’re the ones that will interact with your brand most of the time, and if you brand yourself with something that they don’t like, you’ll be losing customers.
Also, your product or service branding can differentiate you with a similar company or website that offers the same thing.
It Critiques Your Performance
When you receive a customer’s feedback, it’ll show you the areas which you improve on; such as customer interaction, service providing, product selling, and many more. By regularly receiving your customer’s feedback, you can consistently adapt your website to meet the needs of your customers. Improving yourself as a website master or a business owner can drastically help you succeed in your business because as the handler, the business or website process is dependent on your skills.
This also increases your interaction with your customers which can make them satisfied in a lot of ways. That’s why listening to your customers can be a learning experience for both you as a person and as a business owner or website handler. Most website handlers use WordPress for their sites but they often ignore the wonders of wordpress that can help you collect customer feedback. So, If you’re using wordpress to publish in your website, you can already use a wordpress survey tool or a wordpress survey plugin to the collection of your feedback a whole lot easier and much more efficient!
It Can Help You Keep Up With The Trend
For most business owners and website masters, keeping up with the trend is a hard thing to do. But, what they often forget is that by receiving and reading the feedback of their customers, they can actually learn what the trend is for their particular market. Why? Because most consumers want what’s included in the trend, and by adapting your services and website to what they want is actually you, indirectly incorporating the trend into your business and website.
This also helps you keep up with your competitors because most feedback actually comment on what competitors are offering. As consumers it is their job to compare and contrast the different options they have. So, always read up on what your customers want and you’ll be keeping your business alive.
This Will Always Be A Lesson That Should Be Learned
In relation to the previous point, by keeping in mind what the feedback contains, you can know if your particular business or website is losing the interest of regular visitors. Sometimes, you can even release surveys or questionnaires that detail into how you can win your customers back.
On the other hand, you can avoid losing customers or visitors by reading, responding, and correspondingly act on the feedback. Always remember that the feedback you receive from customers can always be a learning experience, it can even be your saving grace. You just have to know how to respond accordingly.
Listening Is Caring
No matter how the feedback is done – either verbally or through a survey – you must always listen attentively or respond accordingly. By practicing this regularly, you can make a habit out of it, and the habit of listening is often an understated skill. Also, when you inform your customers why their feedback is important, you actually establish connections with them because you make them feel that they are wanted and their opinions are warranted. This is an excellent way to care for your existing customers and develop proper rapport with them.
It Can Improve Performance
Most people would interpret criticisms as something negative, but what they don’t realize is that negative criticism is constructive criticism. It’s something that can be useful if you take it the right way. By using constructive criticism as a driving force, you can improve yourself and your business or website considerably. But, if taken the wrong way, this kind of criticism will be detrimental to both you and your business or website.
By changing the way you approach criticism, you can instead learn from it rather than have that criticism bring you down. Just keep in mind why you’re doing the things you’re doing, and you’ll have a great time improving yourself and your business.
Choosing Something That Can Help You
Choosing the right format for getting your customer’s feedback can be a challenge but, we can help you! Qeryz is an online service provider that acts as a Qualaroo alternative! Qeryz is a state of the art survey provider that’s available in any platform; such as mobile, laptop, desktop, or in a tablet. We’re available 24/7 to answer whatever questions you have regarding our application. We can help all website masters that value the feedback of their customers and want to learn and improve themselves through taking into heart the opinions of their customers.
We are the ones that provide what Google Analytics lacks because we want to help our clients become empathetic to the needs and wants of their customers, thereby allowing them to also improve the service they provide. Quality over quantity, this is what we can offer all our users.
You can never go wrong with Qeryz, because you’ll be receiving your customer’s feedback in an accurate and easy-to-interpret manner! Through Qeryz you can have the easiest way to interact with your customers, and even more! We take away the hassle of not communicating enough with your customers, and help you increase the experience of your customers when they visit your website! So, avail of our service now! And you can immediately improve your website and even yourself! You can send us an email through: [email protected]