What are the key parts of a survey?
- Main objective and target audience
- Introduction and questions
- Optional parts
There’s so much more to surveying than simply jotting down several questions and e-mailing them to your users. The truth is, the questions themselves are just one of the key parts of a survey that make it up and to tell you the truth, no part is more important than the others.
Each section or facet of a survey helps you achieve maximum research success. These parts are as follows: the main objective and target audience, introduction and questions, conclusions, and other optional parts that can optimize your survey further. Interested? Keep reading this blog to find out more!
Main Objective and Target Audience
This could be considered as two separate parts, but many prefer considering them as one because the target audience is dependent on the main objective of a survey. It can’t be stressed enough that it’s unlikely to begin surveying without first identifying your target respondents.
Unfortunately, surveying without any aim or direction is one of the common mistakes that researchers do. You can prevent this pitfall by identifying your main objective and target audience before anything else.
Introduction And Questions
In general, surveys consist of an introduction, questions, and a conclusion. Here’s how you can perfectly outline each one:
Make sure that the introduction of your survey has a short summary of its purpose and objective. Next, include the confidentiality agreement for your users’ privacy.
After writing a short summary and the agreement, don’t forget to put how many questions your respondents will have to answer, or how long the survey takes on average so they have an idea about it.
In addition to all of this, you should include the contact information of your staff if any issues arise. You can also drive your users to participate in longer surveys by mentioning incentives like discount codes or free downloads. This way, they will be encouraged to answer or participate in your survey.
Here’s an example of an introduction to give you an insightful idea:
Welcome to (Your Company Name)’s survey!
We hope you’re doing well. Thank you for gladly participating in our survey. We at (Company Name) appreciate your feedback as we take initial steps to improve our site for your convenience.
Don’t worry, this survey should take no more than 5 minutes of your time to complete. We guarantee that your participation in our survey will be completely anonymous. As a thank you for your participation, your e-mail will be entered into our weekly drawing for a discount code.
If you run into an error or have any concerns, please reach out to us at firstname.lastname@example.org
The conclusion part, also known as the Thank You part of a survey should be made short and simple. Most of the time, a quick thank you is a good idea. You won’t have to take up more than a single sentence, and it already goes a long way for your respondents.
For example, you can say “Thank you for taking the time to participate in our survey” – and it’s good enough. This simple one-line sentence does not only clear up any confusion about whether your survey is actually over but also lets your users know that you really appreciate their time and effort.
The optional part of a survey involves the collection of e-mail addresses of your users as part of the survey process with a promise to follow up.
Having this part in your survey allows you to be informed of issues carefully answered by your users. It also enables you to get unique customer feedback to improve your site. When you receive reports from them, it’s important to take proactive steps to repair their concerns, while exceptionally satisfying them through your efforts to enhance the customer experience.
Surveys are a great tool for pulse-checking your users, so we hope this blog gives you an insightful idea about the key parts of a survey. This way, you can leverage them to discover what’s working best for your site.
You can get invaluable insights with surveys to analyze the feedback, share it across your teams, and make informed decisions backed by actionable feedback. However, it’s only possible if you partner with Qeryz for your next survey!
We know everything about market research and collecting customer feedback easily. Contact us to learn more!