Best Survey Questions

Conducting online surveys is an incredibly useful way to know why people visit your site. In other words, it’s a great way to get inside people’s heads and understand what they want and how they want it.

We created this list of Best Questions to ask in a Survey to help you out with whatever Qeryz surveys you plan to run now and in the near future. Hopefully even users of other survey tools would use this as a resource of questions they could use in their survey/s and how it should appear so as to qualify the answers further.

We’ve also taken the time to tell you how to set-up the questions to get the best, qualified answers out of your website visitors.

Note: We will be continually improving this entry as time goes on.

You can get a huge amount of data on how to make sure they continue visiting your site, and how to convince more people to sign up.

The trick is to ask the right questions.

If you don’t ask the right questions, you won’t get the insights you need. And if you don’t get the right insights, well, you can’t expect to make the right improvement to your site.

Making surveys sounds like a back-breaking effort, yes?

No, not really. But it is challenging.

Thankfully, here’s a little something that we at Qeryz compiled to set you off on the right direction. We’re sure that these survey questions will help you obtain the feedback that you need!

For Blog Ideas

It’s important to give your readers what they want, because if you don’t, they won’t be coming back for more of you. Getting new visitors is hard enough, so you would want the people who found you to stick around.

If you’ve been blogging for a long time you’ll realise that certain blog posts get more attention than others. People share your posts on various social media platforms, sometimes the most obscure Google searches gets you visitors. And you kind of get an idea about what kinds of posts readers love – but you still want to be 100% sure.

So how can you learn what your readers want to see more of?

Simple. Just ask them.

Which type of post do you want to see more of?

If you already have an established audience, pretty sure they know the kind of content that your blog churns out.

So why not ask them if they’ll like to read about a specific kind topic?

Try to avoid asking them a yes or no question, like “are you interested in reading about _________?” Because you’ll never get any insight, and you’re not giving your audience the opportunity to choose.

List down broad topics that your blog writes about, and prioritize them.

What do you want to read about next?

How about handing the reins of your blog to your audience?

You can ask your readers about what they want you to read, and like in all surveys: what the majority says, goes!

Did you find our content valuable?

There’s a reason why people look for sites like yours.

Make sure you know if visitors are getting what they need from your site.

There’s nothing worse than a useless website.

Here are some suggested choices for you to get started:

• Yes, I got all the things I need
• Yes, although I still have questions that needs answers
• Not really, some of it’s not even relevant
• Not at all. Everything in the website didn’t help

How would you like our blog posts to be written?

One of the things that is most overlooked by bloggers is the way that they write their posts.

Do they like numbered posts, or a narrative-type post?

Depending on the kind of content that you write, readers prefer one type of writing than the other, so it’s best that you know which ones would make them want to read your post.

For Improving Website Design

Yeah, your website has to look good because it’s one of the things that attract customers to stay in your website.

But don’t let design make you sacrifice usability.

Make sure that your website design isn’t confusing or hard on the eyes. Every element in your website should have its logical place. Remember that the purpose of website design is to gain your visitor’s trust and lead them to take action, not leave.

One of the best ways to know if your website design works is if you check-up on your customer’s website experience.

What are you looking for in a website?

If you want to know how people see your website and what appeals to them the most, this is the question you ask.

And for first time users, sometimes it’s helpful to know why they chose you out of possibly hundreds of sites like yours.

Here are some suggested choices for you to get started:

• Design
• Usability
• Features
• Content
• This is my first time

Did you find what you were looking for?

If visitors find it hard to navigate through your website, there is a big chance that you might lose them. Worse, if first time visitors get turned off because you’re complicated to use.

Know your website’s usability, at the same time, learn where people usually go to when they land on your page.

Here are some suggested choices for you to get started:

• Yes, the website was very easy to navigate
• Yes, but I had to fiddle around a lot
• Not really
• Not even close

What do you like most about our website?

Yes, making changes to your site help with optimization. But not always.

Make sure you know what already works.

You don’t need to make drastic changes to your site, sometimes, you have certain qualities people love. This is a great way to ask people to tell you what those qualities are.

What do you like least about our website?

Well, if people love some things about you, pretty sure there will be some things they will find annoying.

Know what keeps them on edge, what frustrates them about you.

This helps decide what on your website you need to give a make-over, or you should completely forego.

What important improvement would you like to see on the website?

For websites, much like in life, improvements can always be made.

By asking people one thing about your website you should improve on, they will think long and hard about what is really important to them.

For Improving Purchasing/Checkout Process

If you’re a website that’s selling awesome items you want everyone to have, your goal is for your visitors to complete the checkout process.

There are customers who still have a hard time completing a purchase, and sometimes, it’s

Do you have questions before you complete your purchase?

Not a lot of people go through all of your FAQ responses. Asking them if they’re still confused about something is the best way to redirect them to your FAQ responses.

If they have questions that are not in your FAQ, make sure to help them immediately.

Send them a response within 2-3 days, and then ask them if they still want to continue their purchase.

What would have convinced you to purchase the item(s) in you cart?

There are customers who add items to their cart but hesitate to purchase them.

It’s important to know the reasons why they didn’t continue the purchasing process. In this way, you’ll know why the purchasing process gets abandoned, especially if this happens a lot of times.

Find out how you can convince them to purchase the item in their cart so you’ll know what else to improve in your checkout process.

If you haven’t made a purchase today, can you tell us why not?

You might have some of the coolest most awesome items, but that doesn’t mean items will start flying off the shelf.

A lot of people may be visiting your site, but a number of them might not even have made a single purchase.

How about ask them? It’s important to know why they haven’t purchased or added an item in their cart because maybe your website’s the problem.

For Improving Product/Service

It might not even be your website design or the checkout process. The problem might be the product or service that you’re offering.

If that’s the case, then it’s even more important to know what your customers think of you and how you compare to other websites, products, or services.

How does the website compare to others websites/competitors?

Because it’s the internet, we’re pretty sure your visitors, even those that have been with you for a long time, have bumped into other websites similar to you.

Well, don’t think you’re losing audience. You can actually use that to your advantage.

This is a good way to know about your site’s strengths and weaknesses, and work on them.

Here are some suggested choices for you to get started:

• The best among them
• Better than most of them
• Needs a little bit of improvement
• The worst among them

If you want a more humorous approach, you can ask them to compare your website to food, from the blandest to the scrumptious food you can think of.

How satisfied are you with our website?

Ultimately, we want people to love going to our site.

If they’re satisfied, we’re sure to expect another visit from them again!

If not, well, we might be left under all that internet rubble.

You don’t want that, right?

Here are some suggested choices for you to get started:

• Very Satisfied
• Satisfied
• Dissatisfied
• Very Dissatisfied

How likely are you to recommend our website to a friend or colleague?

Who doesn’t want to be share-worthy?

We need subjective opinions on why they would or wouldn’t recommend the site. This shows us what usually rakes in people, and what turns them away.

Qeryz Surveys enables you to ask your visitors this question through a Net Promoter Score (NPS). You can read more about Net Promoter Score here.

After a user answers your NPS survey, you may proceed to ask them about what the most important reason for their score is through a text area survey.

For General Information

How did you find out about us?

This is a great way to know if you have significant online presence. You can learn which strategy is more effective in drawing visitors, and which one was a total waste. If they found you through ads, then keep investing on ads. If they found you through social media, then direct more efforts in that strategy.

Because that’s the first goal, right? You want to get them in your website.

Make sure they know you.

Here are some suggested choices for you to get started:

• Searched through Google/Yahoo/Bing
• Word of Mouth Referral
• Another website talked about you
• Social Media
• Others

You can even ask them what search term they used if they answered ‘Searched through Google/Yahoo/Bing’

This way, you are getting back precious (not provided) keyword data from Google Analytics through the cooperation of your site visitors.

I am viewing your website through a…

What device do visitors use when they visit your site?

You need to know if they can access your site using different kinds of devices. This is important because you need to know what kinds of device your visitors usually use and make changes so you can cater to them.

Here are some suggested choices for you to get started:

• Desktop
• Mobile
• Tablet
• Other

Follow-up: How is the experience?

If the user answered Mobile or Tablet or Other, you could follow-up with a simple question that would qualify their experience.

There’s a difference between being able to access your website on a certain device, and being responsive.

You need to know if your website is navigable in any kind of device, and make improvements if it isn’t.

Here are some suggested choices for you to get started:

• The website is responsive
• It’s okay, but it doesn’t load well
• It’s hard to navigate
• No. It doesn’t load well, and it looks small
• Other

Some tips:

Qeryz Surveys wants to get the juiciest, beefiest answers from users. How do we do it?

Ask open ended questions.

If there are too many multiple choice questions, how are you going to know what’s on their mind?

And time, as they say, is gold. Most especially that of the people who answers your survey.

Make them short. A simple 1 to 3 question multi-part survey can do the trick, and will surely increase the likelihood of getting responses!

Remember, you want to improve your site based on their feedback. Not frustrate them.