5 Customer Survey Topic Ideas To Build Your Business Strategy

What are some good customer survey topic ideas?

1. Demographic and Statistic Surveys: To Find Out Who Your Customers Are
2. Psychographic Surveys: To Get To Know Your Customers
3. Customer Experience Surveys
4. Product Research Surveys
5. Content Strategy Surveys

Surveys are highly powerful when it comes to business. With just one simple tool, you could gain all the information that you need about your customers. You’ll know what they want from you, what they disliked, and if you’re lucky, obtain ideas from them to up your business strategy. There’s just so much you can do with this information. Plus, you will no longer need to waste time and other resources in getting to know your customers. But, to gain correct insights, you need to be asking the right questions. Today, we’ve listed the best customer survey topic ideas to help you achieve business success. Keep reading to learn more!

Demographic and Statistic Surveys: To Find Out Who Your Customers Are

Demographic and statistic segmentation classifies customers and future customers by focusing on traits such as age, gender, income, occupation, and the like. If you want to get a general understanding and overview of who your customers are, you can obtain these with demographic and statistic surveys. With this information, you can make assumptions and know how to target them better.

For example, your demographic survey shows that your customers are between the ages of 18-25 years. You know that these individuals fall under the Gen Z category. With this, it would be a good idea to create more engaging content, consider influencer marketing, make your content straightforward and simple, and sell an experience.

But it’s important to note that you should avoid questions that are too personal. Focus on general ranges rather than exact and specific answers.

Psychographic Surveys: To Get To Know Your Customers

Demographic surveys tell you who your customers are. Psychographic surveys, on the other hand, tell you why your customers buy from you. It gives you intangible information like values, attitudes, topics, and more.

Why is this valuable? This information helps you connect with your customers on a deeper and emotional level.

For example, packaging is essential in business. However, people choose packaging companies for many reasons beyond its price. In your survey, if you can figure out that your customers value sustainability and environmental-friendliness, you can target your marketing efforts and business practices around that.

When you are more aware of this, your company has a better chance of gaining customers because it aligns with their values.

Psychographic surveys go hand-in-hand with demographic surveys. It is best to demonstrate psychographic surveys when you already know who your customers are. Doing this will result in better and more authentic results.

Customer Experience Surveys

Simply put, a customer experience survey, will tell you more about the customer experience. It demonstrates if your customers’ emotions towards their overall purchase are positive. This can help you with customer retention, identify promoters and advocates, and gather data to make informed decisions.

Product Research Surveys

Coming up with new products or tweaking existing products is certainly one of the most exciting things about running a business. You can have your customers help you with the process! This way, you gain more confidence in launching it. Seek feedback from your customers by asking questions such as “What made you purchase this product?” or “why did you skip this product” or even “what could be better about this product?”.

Content Strategy Surveys

Are your content marketing efforts working? To find out, utilize content strategy surveys. Content strategy surveys help you bridge gaps in your content. It helps you find out which of your marketing efforts are working and which aren’t.

Key Takeaway

Among the many things you can do to up your business game, surveys are some of the simplest and most efficient. It is an easy, straightforward, and no-fail way to obtain the information that you need. To ask the right questions at the right time and obtain valuable quality results, utilize these customer survey topic ideas.

If you’re looking for more survey tips, you don’t have to look any further! We’ve got it all here at Qeryz. Through our blogs, you will find helpful survey strategies for your business — from survey questions, mobile optimization, customer satisfaction, and more!

Or, eliminate all the guesswork and grow your business with us! With Qeryz, you’ll get more than just numbers. You’ll receive other valuable data to help you make more sales. Our survey tool is utilized by many fast-growing and progressive companies today. Click here to read more about our successful partners.

Let’s grow together, email us at SUPPORT@QERYZ.NET to learn more!