How do you make your content worthy of reading?
- Know your audience
- Consider the brand voice
- Do your research
- Come up with a striking title
- Content must be original
- Make use of survey tools
- Add pictures and clips
People surf the net every day. Be it for information or just for fun, it’s something that’s done by everyone. Just like every writer out there, you would probably want to make sure that your content is of high quality. WordPress survey tools can help writers collect feedback on their work which they can use to improve their future articles. However, to become a full-fledged writer, you need to learn a few concepts—things that you won’t necessarily get from free online survey tools.
Of course, you should have learned basic writing back in school, but that won’t be enough when it comes to appealing to the public’s interest. With that being said, here are some tips on how you can create content that is worth reading!
Know your audience
You should always have your audience in mind when you’re writing. Consider your readers, what they want or need, and what they’ll get from reading your articles. It is important to discern who will read your writings. The more you understand your audience, the more targeted the content you create.
Consider the brand voice
Often content writers—particularly those who work in agencies—have to write for multiple clients. This means they should be able to write in their client’s preferred voice. In order to do this, sufficient studying and research of your client are required. the better you understand your client, the more fitting the content that you’ll make. Sometimes you can even combine the brand’s voice with your own style of writing—creating a special kind of content that is both unique and appropriate for your readers.
Do your research
Being knowledgeable about certain topics doesn’t mean you can get away with writing whatever you want. This is especially true when you are working for clients that have their own niche. Keep in mind that the content that you create is supposed to help out your readers, not just to bombard them with every piece of information that you know. Be it a lifestyle blog or a technical how-to guide, you need to research about your topic. This increases trustworthiness and authoritativeness of your content—two things that make readers come back for more.
Come up with a striking title
The title is the first thing that your audience will read. Without an attention-seeking title, chances are they won’t even consider reading your blog. Many people judge the readability of an article just by the title itself. If it’s not something that catches their eye, then chances are, they won’t read it.
Content must be original
Originality is a must for every blogger. The ideas that your blog centers on needs to be something that you came up with. Yes—it can be difficult considering the thousands of blogs that can be found on the Internet today—but the opportunity still stands. As long as your content has a unique side to it that only you can provide—then that’s good.
Originality serves as a way to identify you from the sea of writers and blogs that are already found on the Internet. It’s not what you write about, but how you write about it that will shine in your blogs.
Make use of survey tools
There are plenty of free online survey tools around the net, and if you are using a content management system such as WordPress, then there will most likely be a WordPress survey tool that’s viable for you to use. Survey tools are important because they create a connection between reader and writer. Here, you get to receive feedback about your content from your readers! You can determine whether audiences are enjoying your work or if they have some criticisms that they would like to share.
Add pictures and clips
Humans are visual creatures. When most of them see a wall of text in front of them, they’ll immediately look for something more pleasing to see. There is power in adding pictures and videos in your blog posts. Here, you are able to illustrate your point better, add aesthetics, and show examples of what you want to get across in each point of your article.
Sometimes, it’s hard to gather audiences that appreciate your content, especially when people don’t even spare a minute to read it. Many people just skim through articles and immediately determine within seconds whether it’s interesting enough to read or not. This is why you should focus on making your content as striking as possible. From the title, all the way to the final point—make every part of your article count.