6 Tips to Effectively Incorporate Likert Scale Surveys

What are some tips to effectively incorporate Likert scale surveys?

  1. Phrase It Accurately
  2. Be Careful With Your Words
  3. Use Odd Number Of Answer Options
  4. Try Using Asymmetrical Rating Scales
  5. Make Sure That Each Number Is Easily Represented and Understood
  6. Options Should Correspond To All The Questions


Reading up and applying some tips to effectively incorporate Likert scale surveys will drastically change the way you build your surveys. It will give you better quality survey results, and supply you with comprehensive data to upscale your business. In this article, we’ll run you through what is a Likert scale, why it is beneficial for your business, and some effective tips to create the best Likert scale surveys. Keep reading to learn more!

What is a Likert scale survey?

You’ve probably come across Likert-scale questions at one point. Likert scale surveys are surveys that ask respondents how much they agree or disagree with a statement. It is a kind of survey that measures a level of agreement or how people feel about something.

It has interval answer options that appear in a specific order — from one extreme to another. Effective Likert scales usually have one or more questions, a series of answers (often displayed as a 5-point or 7-point scale), or a neutral midpoint.

For example, the statement “express your level of fulfillment after using our products” has answer choices such as highly unfulfilled, unfulfilled, neutral, fulfilled, highly fulfilled.

As you can see, the statement has room for positive and negative sentiments for answers.

Likert scale surveys also help you in avoiding difficult survey questions like open-ended questions, fill-in-the-blanks, or simple yes or no questions. It gives you more specific answers.
Moreover, the results for these surveys are also easier to analyze since it’s laid out specifically and arranged on a scale.

However, you may also receive poor quality results — if you don’t know how to incorporate them properly. This is why we’re here to help you create the perfect Likert-scale survey. See some effective tips below.

Phrase It Accurately

Phrase It Accurately

Likert-type questions can be confusing. This is what results in ineffective and inaccurate results. Make sure that you are accurate, specific, and precise with the questions that you’re asking.

For example, if you’re asking about the satisfaction of your customers with your service at your restaurant, do you mean from the waiters, the front desk, the reservation staff, or the overall service? What kind of satisfaction are you referring to? The speed of service the quality? The accommodation? Being specific will deliver more quality AND valuable answers.

Be Careful With Your Words

When creating your Likert-scale survey, you should be careful in wording your statements and answers. Avoid using “a little bit” or “not much”. Instead, start from the extremes such as “not at all”, set a middle point like “neutral”, and use clear terms like “very” “slightly”.

Use Odd Number Of Answer Options

Use Odd Number Of Answer Options

One common question people ask is how many answer options should be included in Likert-scale surveys? It’s best to use an odd number of answer options (3,5,7,9). Why? Even numbers tend to pressure and push respondents to answer — which results in rushed and inaccurate results.

Try Using Asymmetrical Rating Scales

It is completely up to you whether you choose asymmetrical or symmetrical Likert-scales. However, asymmetrical rating scales are generally easier to understand. They are usually clearer, straight-to-the-point, and natural.

Make Sure That Each Number Is Easily Represented and Understood

In the case where you are using numbered rating scales, it is extremely important to make it clearly represented and understood as numbered rating scales can be confusing.

Key Takeaway

When you’re utilizing surveys to better your business, some tips to effectively incorporate Likert scale surveys will incredibly help you out.

Likert scale surveys are one of the most reliable and easiest ways to measure your customer’s opinions, attitudes, and evaluations towards your brand, products, or services. Doing it will give you a lot of power to possibly skyrocket your scales.
The next time you’re creating a Likert scale survey, try out the tips we stated above.

For more effective tips in getting to know your customers and improving your business through surveys, you can go through our blog! We have a ton of tips and tricks to help you out.

And if you’re in need of the best companion to help you with your survey creation and customer research, choose Qeryz — the best quality survey tool for websites. Click here to read about our clients and their success stories with our tool. You can also reach us at support@qeryz.net!

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