What do you want to learn about your website? Is it the amount of people coming in to view your content? Or are you more interested in what your visitors are doing in real time?
This is where website analytics comes in. Different demands, different tools. It all depends on what you, the business owner, want to analyze and study. For example, if you want to discover what kind of content your visitors expect from your site, then Qeryz is the next tool you need to install.
Aside from on-the-go online surveys, here are four reliable website analysis tools that will help you understand your users and better your blog.
Kissmetrics has nothing to do with the gesture of pressing one’s lips with another nor does it have anything to do with the legendary rock and roll Hall of Famer band KISS. What Kissmetrics does is track down the individual movements of each visitor as they look through the different features of your website.
Using this tool, you can observe how behavioral patterns emerge among other statistics. All this can be seen via the “Timeline View” feature, which presents all the essential data is one organized page. You will be able to pinpoint the exact pages that engage your visitors the most. Use this data as a foundation to improve your content and, ultimately, your business.
Do you have only one website to monitor? Then Clicky is the perfect website analytics tool for you. Released in 2006, Clicky provides real time data and, with the use of spy view, you can easily see your visitor’s activities as they browse through your site.
Another thing that makes Clicky awesome is the fact that its mobile version is available both in android and IOS. This means you can check your spy view anytime, anywhere. In addition to this, the tool presents all the information in an easy to comprehend format. If you are active on Twitter, Clicky can detect and collect any mention of your brand.
It is quite surprising that with the enormous amount of videos being posted online, there are very few website analysis tools that are tailored exclusively for monitoring them. But even though your choices are quit limited, you can bet that Wistia Video Analytics is the best of the lot.
Originally created to help creative filmmakers work together online, WVA is a video self-hosting and analysis company that supplies its users an in-depth analysis of their videos that goes beyond the number of views. Upon uploading the video, these questions might enter your mind: “Did my viewers actually watch the entire video or just the first couple of minutes?” “Are there any parts that my viewers skipped?” “How many times did my viewers paused the video?”
With Wistia, you’ll be able to answer these questions with qualitative date, allowing you to come up with ideas regarding your next video’s theme, length, presentation, and so on.
If what you want is an all-in-one tool, then MOZ is perfect for you. This website analysis tool was founded in 2004 by mother and son team, Gillian and Rand. Three years later, they launched the pro version and in 2013, SEOmoz simply became MOZ.
It has gained a reputation as one of the best online tools today. Other than being able to determine your Google ranking for certain keywords, MOZ can measure your overall performance in comparison with your competitors. Additionally, this tools helps you monitor your social media marketing and link management. And should you ever encounter any difficulty using it, know that you need not worry since there are a lot of tutorials available online.
Website analysis is not that tricky at all. Always start out by outlining what your website needs! And once you install the right tool, you will find your market and, eventually, your market will find you.