Holiday Website Maintenance Tips:
- Keep your site speed fast
- Post content in advance
- Optimize site security
- Create promos and special events
- Keep social media active
The holiday season is a great time to take a break and enjoy with your friends and family. Along with the gifts and the food, it is also a great time to look back at all of the things that you have done during the year, while also making sure that your website is running well during the festive season. These actions include keeping your WordPress survey tool in check, and run some regular website maintenance checks.
There are many ways to maintain your website, all of which ensure that it keeps running smoothly during any kind of season. Here are some handy and effective website maintenance tips you should do during the holiday season.
Keep your site speed fast
With a lot of people staying in during the holidays, the internet is one place where a lot of the communication happens. An influx of visitors can cause loading time to slow down. One of the most important parts of the overall user experience when accessing websites is the loading speed. The faster it is, the more likely users will look around. With that in mind, it is best to make sure to keep your site ‘s loading time quick and efficient. There is software that allows you to help you with this, and ensure that you have a well-running website.
Post content in advance
The holidays mean most people will be going on holiday and will therefore have a lot of free time to browse the internet during their free time. Keep your website relevant by scheduling content during those precious weeks.
Have your team create content in advance, and schedule your posts ahead. There are various website tools that allow you to queue your posts, and ensure that your website receives a good amount of web traffic. Having fresh content during the holiday season keeps the website active and ensures that your users always have something fresh to read.
In the spirit of the holidays, try to do a special holiday post, complete with greetings. You can also create a review or round-up post, which showcases some of the most successful posts of your website, and acts as a reminder of how your year went.
Optimize site security
One of the biggest concerns during the holidays is the possibility of your website becoming affected by malicious and harmful software that can damage and affect the performance of your website. This is something that any website would like to avoid, thankfully, with the help of the right tools, you would be able to keep your site safe. Much like WordPress survey tools, these security tools offer security features, such as firewall protection, back-up data storage, password protection, and much more. Having this tool not only means that your website is protected over the holidays, but also for the upcoming year.
Create promos or special events
Along with creating content that is in line with the holidays, it is also important to create promos, especially if you are a business that sells products or services. These promos would help you attract more users during the holiday season, and keep your internet traffic at a very high rate. These promos include product and service discounts, special products, or even a post about a special holiday event. These posts attract a high number of users if promoted right, and is the key to having a good amount of web traffic during the holiday season.
Keep social media active
Although most business and websites tend to have a moderate amount of activity during the holidays, social media on the other hand, remains very active every day. With that in mind, it is best to focus most of your content posts on different social media platforms. Social media sharing and posting software is very much abundant, and helps you schedule and share your posts on social media sites like Facebook, Twitter, Instragram, and Google+.
Social media also helps you interact with different users who would be interested in your products and services. It is best to either have a team that manages social media comments and messages, or a tool that generates automatic responses to simple inquiries. Customer service is one of the most important elements of a good business, and being able to interact with them through social media is one of the best ways to strengthen the relationship between customer and business.
The holiday season is something that everyone looks forward to, if only for the break. While you’re away, your website should still be safe and running at all times. With these effective and simple tips, you would be able to have a well-managed website that would be able to handle the holiday internet traffic.