Recent studies have proven that satisfied clients tend to buy products more often and develop loyalty to a particular product, so in order for you to find out if they’re satisfied, you ask them. This is where the need for well-structured customer surveys comes in.
Survey results could lead to a plan that can improve your weak areas of operation, and to better optimize your business’ visibility, it would be very fitting to invest your time and knowledge in creating an exceptional format. Below is a brief list of things you should focus on in creating an effective customer survey.
Ask simple and straightforward questions.
Try to ask clear and simple questions and as much as possible, be concise so as not to bombard your customers with too much unnecessary queries. Ideally, 5-10 questions are enough to get the right information you need. You don’t want to make the customer feel like it’s too formal and “business-y”. With most survey tools, they have a template already set up so it’s up to you to choose something that will fully maximize the goals you’ve laid out.
Do some research.
Do preliminary research to create an effective survey; you need to find out what type of customers you need to answer it. Are the people you need to survey existing customers, potential customers or purchased sales leads? Choose a specific group of people you would want to survey because you can tailor the questions you’ll ask, therefore the response rate of your surveys will guarantee you with more efficient and valuable data.
You need to find out what type of customer’s feedback you need in the same way that there also has to be a reason why you’re making a survey. What’s your goal exactly? Is there a particular service you need to work on or do you just simply want to know which services your customers prefer? Before conducting your survey list down first the goals you need to meet in order for you to have a clear path on where you need your business to go to, and why you need to set up these surveys.
Review every detail first before you hit the send button of those surveys. Proofread it to be sure. This is a serious and important deal that’s why it’s vital for you to always double-check the things you put out there because once you publish them, you can’t get them back for alterations. Also try to make trial tests; check if the surveys indeed meet the goals you’ve set. Revise the survey based on the feedback of the testers and finally release the survey to the target group.
In order for your surveys to be actually answered by clients, you need to create an effective invitation. Make them feel special and wanted and that whatever comments, suggestions and opinions they have, it would be vital for their and your business’ welfare. Usually the invitation would include first and foremost a warm greeting followed by a little information on how long the ‘survey’ will take to be answered. Finally, for follow-ups, make sure you give them contact information.
These are just some of the things that you should keep in mind when creating effective customer surveys so as not to defeat our purpose of gaining valuable feedback. Anticipate their reactions and perceptions so you would know what exactly to target. Creating surveys can be quite tricky, but with the right tools and strategy, you would surely get the feedback that you need!