What should you consider when sending surveys?
- Customer segmentation
- Time of the day
- Days of the week
- Other factors
When you’re running a survey, you surely want a great number of quality responses and results. Well, survey response rates are influenced by a great number of factors, many of which we’ve discussed in our blogs. One of the most important factors that you should consider is timing — when is the best time to send surveys?
There is no golden rule for when and what time to send out the survey. It really all depends on your audience and what aspect of their interaction with your company you want to discover. Today, we’ve broken down some of it for you to help you determine the most optimal time for you to send a survey. Keep reading to learn more!
Before you figure out the perfect moment to send your survey, you must first learn about WHO you’re sending them to. Learn about your target market. You need to know about your customers — where they are, what their interaction history is like with your company.
Segmenting your customers and prompting them with curated survey questions will most likely result in the most number of quality and useful responses that will help you and your business.
When you’ve figured out who you want to send your surveys to, you can now do your research about when to send them. Here are some things to consider:
Time Of The Day
It is vital to keep in mind where your target respondents are located. Are you targeting international respondents? It’s also important to consider holidays, vacations, and cultural differences.
According to research, there are two peak periods during the day when survey response rates are at its highest: 9 am and 11 am in the mornings, and 1 pm to 3 pm in the afternoons.
Some research has shown that there are a handful of survey respondents during 6 am or very early in the morning. This is due to the people who start checking their emails as they are getting up.
In the same way, more opens and clicks also occur from 8 pm to midnight. This is thought to be due to the respondents who check their emails before going to bed.
Days Of The Week
There are huge differences in response rates and engagements on each day of the week, and between weekends and weekdays. This is why it is very important to learn and understand about the respondents you are trying to target. For example, much research has shown the B2B surveys are most likely to get responses during the workweek — from Mondays to Fridays. On the other hand, B2C surveys seem to be more effective during the weekend.
Other Factors That Impact The Best Time For Sending Your Survey
There are some additional factors to consider, as these also influence the times you choose to send out your surveys:
Not many people consider the device when it comes to surveys. However, it significantly matters. You need to consider the devices your respondents will be using when they receive and answer your survey. This affects the quality of their answers.
Have done surveys in the past? There’s a lot you can get from it. If your survey tool allows it, check to see if the overall response volumes were higher on certain days of the week.
If you’re wondering when is the best time to send surveys, you’ve learned today that it is influenced by many factors such as what kind of business you are, what kind of respondents are you aiming for, what aspect of their interaction with your company you want to discover. Location and culture should also be considered — holidays, timezones, and the like. Knowing these will help you schedule your surveys accordingly.
Do your own trials to determine what works best for you.
Need more help? For more ways to improve your survey response rates, you can read through our blogs. We give handy advice for those who are looking to boost their surveys!
Qeryz is a great survey tool to look at if you’re looking to gather and analyze data, and convert your visitors into customers. Click here to read more about us!