CRO for Dummies: 7 Resources for Conversion Rate Optimization


If you are someone who’s interested in Internet Marketing, you may have heard of Conversion Rate Optimization. So what exactly is it all about? In a nutshell, Conversion Rate Optimization (CRO) involves increasing the number of a website’s visitors with the intention of turning them into paying customers.

CRO is a very powerful tool that can help you boost your business and increase your chances of being discovered by your target market. The extent of your online presence depends on the execution of your CRO methods, and utilizing no-nonsense surveys like Qeryz is a great place to start.

In this article, we have listed some reliable resources that help you get started on your very own CRO projects. So carry on, read away, and apply these tips that will take your website to a whole new level.


Best Practices in Conversion Rate Optimization Debunked

– Unbounce

Bust those CRO myths and discover ways on how you can distinguish effective conversion methods from inefficient ones. Gregory Ciotti of Unbounce wants new users to dust off misconceptions about CRO and test their gut instincts regularly.

CRO Statistics: How to Avoid Reporting Bad Data

– Moz

Getting around CRO can be quite tricky, so it’s important that you learn how to sort out facts from mere hearsays. This piece from Craig Bradford encourages CRO users to gather statistically significant customers for equally significant data. It is also explained here how long your tests should run so you don’t go beyond your data-gathering limitations.

4 Ways Fear is Part of the Conversion Process—And what It Means for you

– SiteTuners

Each and every one of us have fears—yes, even in Conversion Rate Optimization. CRO does its part by addressing people’s inhibitions and motivating them to respond to fear gracefully, especially when competition in marketing and sales is involved. Users will also come to understand the importance of looking into customers’ opinions about the processes of selling and consumption.

Conversion Rate Optimization Crash Course

– UserTesting

This is not actually a one-piece article—more like a module for users who wish to venture into CRO. It’s a four-part e-mail series where you will virtually learn CRO lessons, from the simplest to the most complex methods and principles. At the end of the module, it is expected that you’ve gained ample knowledge about CRO that is enough for you to be able to apply it yourself. The sign-up process is easy. Plus, registration is free!


Mobile Landing Page Optimization—10 Best Practices for Success ­

– Search Engine Watch

People are always on-the-go nowadays, which means they’re usually on their mobile phones. Search Engine Watch knows this for a fact, that’s why they’ve devoted an entire article about it. Apparently, you can reach customers even in their mobile phones, and it’s about time that you knew how to develop CRO for this. It’s also useful that you put your landing page out there in the mobile market—this ensures a higher percentage of convertible views and sign-ups.

How to Write Web Copy that Converts: 8 Simple Techniques Based on 4 Years of Research


Of course, you wouldn’t be able to generate favorable data if you don’t write good quality content. This article will serve as a guide in creating credible copies which should always be based on research. Content could be a means of effective conversion, especially in terms of headlines and creative copywriting.

Conversion Rate Optimization Round Table: 11 Conversion Rates Experts Weigh In

– CPC Strategy

With 11 CRO experts featured, this could just be the resource of your dreams. They have provided answers for frequently asked questions about conversion rates, landing pages and more. Moreover, they also laid out strategies to prevent business owners from losing clients and subscribers.

Sell, Convert, Analyze

The 7 write-ups listed above are just some of the useful resources that you could go to if you want to learn more about Conversion Rate Optimization. The goal is to market your products and expertise on all the relevant online platforms and put your viewership to good use. CRO is one of the best ways you can gain profit from Internet Marketing, all while generating data-driven insights from your customers.

Sean Si is the CEO and Founder of SEO Hacker and Qeryz. A start-up, data analysis and urgency junkie who spends his time inspiring young entrepreneurs through talks and seminars. Check out his personal blog where he writes about starting up two companies and life in general.

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