How to Do CRO with Minimal Traffic
It isn’t impossible to do conversion rate optimization even with just a small amount of visitors on your site. In fact, you should be encouraged to practice it even more in order to increase the flow of your audience. Here are several ways you can do conversion rate optimization even with just the minimal amount of audience.
RETHINK YOUR IDEA OF CRO
You might think that conversion rate optimization is purely for websites that already get plenty of traffic and that your site, with its minimal traffic, may not be qualified for CRO. In truth, this is just plain wrong. Admittedly, there are some aspects of CRO that you may not be able to maximize such as A/B testing, which requires a larger audience (like a thousand visitors a week). You don’t need to worry about it, though, because there are other CRO facets which do not require large site traffic. If you have just a hundred visitors, that’s totally fine. There are conditions that can work perfectly with just that number.
LESSEN VARIATIONS
You’d think that adding a lot of variations on your page would help when it comes to increasing your website’s traffic but actually, it lessens it! Having plenty of variations will do more harm than good because it will divide your visitors between your controlled variable and all the other variables you are testing. For instance you have 250 visitors on average, and currently have four variations running. Doing this would mean risking the chance of not getting any valid results. Lessening the variations will not only prevent you from unnecessarily dividing your visitors, it will also save you time and help you get more valid results.
TEST HIGH TRAFFIC PAGES
It is very likely that the bulk of your traffic comes from your home page, so start testing there, or whichever page gets the most traffic. Testing on a page that brings in the most traffic would mean a much faster testing and would mean improvements can be done immediately. Prioritizing the page that gets the highest traffic and improving it will help funnel those visitors to other pages on your site and go about running another tests for those. Doing this step-by-step will hopefully lead them to the checkout page.
RUN TESTS
The very core of CRO is testing, it is one of its most essential elements. People tend to forget that CRO depends solely on A/B testing alone. While the results of a really good A/B testing can significantly improve your website, as mentioned earlier, this is only applicable to websites that already get a lot of traffic. The best thing you can do if you still don’t have that is to run tests that will only require a small amount of people. You ca run Five Second Test, which can assist you in comprehending your website visitor’s first impression of your site. Another is TryMyUI which permits you to discover how your visitors are using and interacting with your website. Your users can also answer a survey where they can rate and comment about your site.
Do not be afraid to use conversion rate optimization. It happens to be one of the best ways to know what needs to be improved or changed in your website. Who knows, maybe in the near future you’ll have so much traffic you’ll qualify for the A/B testing.
