One of the best ways for businesses to figure out the strengths of their products and services is through positive customer feedback. Question is, what’s your next course of action once your venture has received the praise you’ve been hoping for? To some companies, absolutely nothing; they just collect positive feedback and take it as compliments, at most as a sign that they are doing something right.
It is not enough to simply receive positive feedback; it also has to be understood and applied.
Why Collect and Interpret Positive Feedback?
Whenever we hear acclaim about a particular brand, company, product, or service, we naturally develop a curiosity toward it since it has already been tried and tested by people we trust.
Positive feedback works exactly the same way. If your product and services are as great as promised, your loyal customers will naturally give positive feedback. And if this is collected and promoted to your market, you can expect a new batch of happy, regular customers.
So How do you Collect And Utilize Positive Feedback?
Reach Out to your Visitors
After receiving positive feedback, the first thing you should do is check if it’s usable or not. The most common challenge with positive feedback is that they’re usually too short, making them difficult to present.
One way you can avoid this problem altogether is to utilize on-the-go surveys like Qeryz in collecting your user’s feedback. One secret to getting your visitors to participate is by asking questions that will both benefit both website owner and its customers.
A good question would go something like: “What can we do to further improve our content/product/service?” Study your customers’ expectations. Let them set the standard then go beyond it. This way, you’ll maintain your current customers and gain new ones in the process.
Encourage your Customers to Speak Out
The average questionnaire ask respondents to answer yes or no questions and/or give a particular rating to assess the overall quality of a product or service. Rarely do these questionnaires ask customers to tell a story involving their experience with the product or service they purchased. This is the most effective method in gathering positive feedback that is both useful, memorable, and relatable.
On top of being practical, asking your customers to share stories to gain feedback can actually be really fun. If you’ve read some of the popular product reviews on Amazon, then you’d know exactly what we’re talking about. Through the experiences they share, you can see how much the product has become a part of their lives. Both encouraging and insightful, isn’t it?
Capitalize on Public Recognition
Maybe your products or services are so commendable that they’ve received recognition from a widely known organization or personality that specializes on the particular niche your business is under. That’s great! Now use it as leverage! After all, nothing generates a positive image better than a renowned and trusted person or group. Ask for their testimonial and publish it on your product page, social media channels, and so on.
Listen to your customer’s comments. Whether positive or negative, use them as a guideline on how you can pinpoint your company’s weak spots while identifying its strengths. Remember that positive feedback, when harnessed properly, can lead to an immensely effective marketing strategy.