The quickest way to improve your website is to ask the visitors. They are the ones who use it so they are the ones who experience any inconveniences it may have. Thankfully, you can invite them to voice their opinions about it by using a WordPress survey plugin. If you successfully get them to answer your surveys, then you can get their customer feedback. This is one of the most important assets you can have when you own a website and here is what you can do with it:
Improve What You Offer
A business may know the products and services that they want to sell, but it is only the customers who know what they truly want to buy.
This thinking also applies for a website. For example, a writer has a blog. He may believe deeply in what he writes and his content actually has very good points. But if the way he writes it is grammatically incorrect and lengthy, then no one will bother to read it. He has the product his visitors want, but it does not have a good quality. Unfortunately, he will continue writing like this up until someone brings up his errors. This is where customer feedback comes in.
If said blogger has a survey plugin on his blog and he asks his visitors what he can do to improve, then he will be made aware of his mistakes. Mistakes are not meant to keep anyone down; they were meant to learn from. If the blogger uses this feedback correctly, then he can come up with a solution that can keep him and his visitors happy.
As a website owner, mistakes being pointed out to you should not trigger you to defend yourself. You should take these as free suggestions on ways to improve your content, product, and/or service.
Measure Customer Satisfaction
With a survey, visitors can not only voice displeasure, but also satisfaction. You will get a mix of these two and they will help you create a meter that measures how well certain pieces of products and services are doing. An effective way to get this measurement is to use a rating system. Once you know which products and services are doing well, you will know where you can focus your improvement efforts.
Improve the Experience
The overall experience of using your website must be top-notch. If it isn’t, then your potential buyers, visitors, or viewers might not even bother to try and find what they are looking for on your website.
When it comes down to it, improving customer experience means making sure that your website is user-friendly. It needs to be fast, pleasing to the eye, easy to navigate, among others. With a website like this, old visitors will keep coming back while new visitors will be pleased.
This is the reason why many startup websites go through a beta phase first. It is their way of telling the customers that they can voice out their opinions and they will be ensured that the final product is a website that they will truly enjoy and want to keep visiting.
Improve Customer Retention
You may be able to provide a satisfactory product or service once, but you have to be consistent in doing so. Even though it can get repetitive, you should always ask your visitors if they are satisfied with your product/service. This way, you can always address any inconsistencies immediately.
Inconsistencies in quality are a turn off for anyone. You may have frequent viewers, but you may lose them if you don’t always shell out the quality content that made them stay faithful to you in the first place. In fact, they may turn to another website that can offer them both quality and consistency.
Make Decisions to Evolve
Too many websites, and even businesses, make decisions on hunches. Owners may see a trend and jump to capitalize from it right away without proper data. These often end up as really bad decisions.
Data is knowledge and knowledge is power. The best data/power you can get is the information you collected from customers, or in your case, visitors. By using your visitors’ feedback, you can realize the next step you must take.
By now you know that feedback provides you a measurement of how well or how horrible you are doing. This is what should drive all of your decisions. If you are doing horribly, then improve. But when you are doing well, you do not stop; you strive to evolve. Ask your customers what they think could be the next big thing you can do with your website.
Identify Your Endorsers
If you use customer feedback to do the actions mentioned above, then you will see nothing but positive feedback from your surveys. But when this happens, the chances of evolving your website do not stop. Keep catering to what your visitors want and keep doing this consistently. Eventually, you will get so much positive feedback that you will land a potential endorser.
This endorser does not need to be a celebrity (although, that would be really good for your website). He or she just needs to be someone who is very impressed with the work that you’ve done and who is very willing to give you high marks on the survey. When they gave you this, thank them personally. Let them know that you appreciate their appreciation. From there build a good relationship with them and eventually, they will tell people about your website. It’s free marketing. Who knows? They might just talk to the right people in the right places.
Your visitors’ opinion is the most powerful asset that you can have as a website owner. Don’t fear it; embrace it.