Integrating Social Media into Your Blog
What ways can you integrate social media into your blog?
- Instagram photos
- Social proof
- Social share buttons
- Social videos
- Social following
- Hashtags
- Content broadcasting
For many bloggers and online marketers, social media is integrated with almost every aspect of their marketing campaigns, which is a great way to utilize the power of the social platform. It increases awareness of branding and it’s a great way of continuously improving blogs along with the use of WordPress survey plugins, on page survey tools, or any kind of tool in getting feedback from the readers.
If you have a blog, you probably know that there is a variety of options in integrating social media in your website to gain site traffic. Here are a few ways of how you can integrate social media into your blog:
Instagram Photos
Social media integration is perfect for those who want to include Instagram photos on your website. It’s a great way to increase Instagram following and allows you to embed photos in blog posts to capture new followers from your website visitors. Showcase your Instagram photos by clicking on the three dots on the bottom right corner to retrieve the embed code.
Social Proof
Social proof refers to people’s reliance on the feedback and actions of others in determining what’s right and wrong. When you integrate social proof into your blog, you’re providing your visitors the opportunity to trust you more. it’s important you integrate the proper social widgets to your website to increase sales and website conversions. As a result, more bloggers and social media marketers realize that it is an important part of their overall online presence.
Social Share Buttons
Sharing buttons are one of the best ways to get your content shared via social media, email, and other online channels. It helps not only increase awareness but also, provide your visitors in easily sharing content easily, improving the user experience. Make sure you choose social media buttons that matter to you.
Best recommendation is using social share buttons along the top or sides of your blog and make your content shareable via the social media sites that you prefer. Buttons like these are quick and easy to use, something visitors on your site will definitely appreciate.
Social Video
These are videos that are created and shared on most social media sites. It makes an added bonus for bloggers and social marketers because they are easily integrated into websites. With so many social network platforms that include videos as one of their features, it would be a missed opportunity not to include social videos on your blog as well. Videos are great because you can also create make how-to blog posts videos to make your content more engaging.
Social Following
Growing your audience is crucial if you want to reach others in the same industry or gain new readers for your blog. It is easier to become a social media influencer and push traffic to your website with more followers. One of the easiest ways to increase the number of followers is to add links to your social media platforms in your sidebar or in the header of your website. Luckily, many blogs offer a nice variety of social follow plugins in connecting with other people to your site.
Hashtags
Given that the audience is hungry in following the blogs they support, creating hashtags is one of the easiest ways to encourage social sharing. Hashtags represent more than just the trending topics of the week; it gives you a fundamental understanding of how to integrate social media into your website for future marketing efforts. Hashtags can be implemented throughout your blog’s visual content by providing your visitors with a hub of discussion in your blog.
Content Broadcasting
If you publish on your blog a few times a week, manual sharing of blogs in each social media network can be a bit time-consuming. Instead of manually sharing posts, you can connect Facebook, Twitter, and many other services including several URL shorteners. Aside from immediately broadcasting your post, you can reduce the posting frequency to a number of days, hours, and minutes, whichever comes in handy if you publish often.
You can also choose to take advantage of plugins like Click to Tweet to generate tweet readers can share directly from your post or “Revive Old Post” to circulate through your posts and have them re-shared on Twitter.
Key Takeaway
Apart from using WordPress survey plugins or on-page survey tools to continuously improving your blog, integrating social media is an effective way of gaining site traffic and reaching a new audience for every published content.
There are various ways to put social media to use and make it easier for you to increase its readership and the number of followers across different networks. Sharing your blog content on social media is art. And if you follow these strategies to build sustainable traffic from social media to your blog, you’ll learn how to adapt it to fit your website needs.