Myth vs. Fact: Common Misconceptions about CRO

conversion rate optimization

One of the best ways to better optimize your business is to make use of analytics and user feedback—or more commonly known as conversion rate optimization. With the use of this method, your conversion rate is highly blowing off the roofs and that means better return on investment. First off, you have to remember that CRO is about optimizing your rate of getting the right kind of customers and not just blindly converting random people in a given campaign or page. If that’s the case, then you’re acquiring the wrong kinds of people for your business. Remember that at the end of the day, the main thing to do is convert customers who are loyal to your product.

Unfortunately, though, there had been a lot of misconceptions surrounding the use of CRO. But fret no more, dear readers, because we have listed down the common misconceptions that you’ll probably encounter since we know how misinformation can badly damage your business so read on!

CRO is a magical force that only professional wizards can wield.

Ideally, hiring professionals is the best thing to do for your business’ long-term success. However, this does not mean you have no right as the owner yourself to analyze the testing research. Also, it isn’t necessary that if you use conversion rate optimization tools, you’re going to need programming skills. CRO isn’t all about programming and the technical things that only tech wizards can do; programming skills isn’t the be all and end all of testing ideas. Simply put, the technique in transforming visitors into customers is to personalize and focus the on-site experience of future buyers. Make a personal effort to ask them of what they think of your products and services then provide them with useful information.

CRO services can only be afforded with much money.

Truth be told, it is not that expensive. If you compare it to paid advertising it doesn’t come close to how expensive it is; not to mention that CRO is more effective and efficient, plus it’s less competitive. A little increase in your conversion rate can have a big impact on your business’s profit. Most of the time, when the percentage of CRO growth doubles, it entails a triple increase in your profit. Who knew that the key to maximizing your business’s success is to just properly invest in maintaining a good relationship with your customers and visitors? Make them feel well-taken-care-of because their response will have a crucial and significant impact in your business and profits.

CRO means you assume all visitors have the same behavior.

This is not true at all. All types and kinds of visitors use the website in their own way and manner. One basic rule of conversion rate optimization is to have a substantial amount of traffic in your website before testing any CRO tactic. Basing your assumptions about customer’s behavior on gut feel and intuition and not on statistics will mislead your path. There are a lot of ways to precisely identify the visitor’s characteristics and find time to analyze the main traffic segments.

Conversion Rate Optimization involves a lot of research, and it’s not enough to just believe in random misconceptions about it. Spend ample time in finding out how CRO can really help you in site and business optimization, and you just might generate the profitable traffic that you need!

Sean Si is the CEO and Founder of SEO Hacker and Qeryz. A start-up, data analysis and urgency junkie who spends his time inspiring young entrepreneurs through talks and seminars. Check out his personal blog where he writes about starting up two companies and life in general.

Leave a Reply

Your email address will not be published. Required fields are marked *