6 Online Survey Types

What are the different types of online surveys?

  1. Customer Satisfaction
  2. Net Promoter Score (NPS)
  3. Event Surveys
  4. Product Surveys
  5. One-On-One
  6. Lead Generation


Online surveys are an important part of connecting with your clients and customers through the internet. If you are part of an organization that offers a product or service, then it’s even more important to know how your customers feel about it. Surveys are utilized in order to extract information and feedback from website visitors. You can do that by using the different kinds of WordPress survey plugins available.

That being said, the type of information you are going to get is important. You need it to be specific, and you need it fast. Fortunately for you, there is a way to control the information you are going to get through a survey. That is by using the perfect survey type for your specific needs.


To help you choose, here is a list of 6 types of online surveys.


Customer Satisfaction

customer satisfaction

As the name suggests, this survey type measures your customer’s satisfaction level with your company’s products and services. They can also tell you how pleased your customers are with their experience as a whole regarding your company.

The usual way of going about it is by employing a scale that usually ranges from extremely dissatisfied to extremely satisfied. This scale which is employed in a survey questionnaire is then administered over a set period in order to understand if you are meeting customer’s expectations.


Net Promoter Score (NPS)

To put it simply, NPS surveys measure the loyalty of customers to a given company. It is a simple tool that revolves around a single question: “How likely is it that you would recommend Organization X/Product Y/Service Z to a friend or a colleague?” Respondents then answer with a number from a scale of 1 (lowest) to 10 (highest). Based on their answers, respondents are classified as 1 of 3 different types of customers.

Those who give a score of 9 or 10 are called “promoters”. These are loyal and enthusiastic customers who are pleased with everything about your company. Those who give a score of 7 to 8 are called “passives”. They are the people who are just satisfied, but nothing more than that. Lastly, anyone who gives a score of 6 and below is called a “detractor”. They are the unhappy bunch of customers who will probably not buy anything from you again. They could detract potential buyers and even malign your reputation. As much as possible try to avoid making detractor customers.


Event Surveys

Event Surveys

An event survey is used to help plan, improve, and get feedback on past events. Events could be anything from a concert to an intimate dinner party. It is always helpful to know what people expect before going to an event, and it is also equally important to know how to improve it.

Event surveys enable the attendees to comment and make suggestions on which specific parts of the event need improving or maintaining. Don’t forget to utilize this survey type when planning an event.


Product Surveys

Just as event surveys are to events, product surveys are for receiving consumer feedback regarding past, present, and future products. This type of survey is used for product market research and should aid the development of your products. Use this in combination with the other surveys on this list, and you should be geared for success.


One-On-One Interview

One-On-One Interview

Also called a personal interview, this is a survey method that is used when a specific target population is involved. In the online setting, this is usually done through a form that involves questions followed by blanks spaces in which the respondent can write freely. The purpose of conducting a personal interview survey is to explore the responses of people who initially answered a questionnaire. Interview surveys make other online survey types more effective because you can get a deeper understanding of the thought processes of your customers when paired with a different type of survey. Consider it as a supplementary tool instead of a standalone.


Human resource and employee surveys

Human resource and employee surveys help you measure your employees’ engagement level and satisfaction. This type of survey is a valuable way to learn about things like how happy your employees are working for your company, or what they think of their manager, and even why they are going to leave the organization. This shows the power of online surveys. You can administer them to customers, and your own employees as well.


Key Takeaway

There are more online surveys than the one listed above, so don’t limit yourself to just 6 options. Online surveys are versatile, and as long as you’re using the right kind of survey for your purpose, then you should be on the right path. The best part about doing a survey online is that you can utilize different kinds of WordPress survey plugins in order to get different kinds of information about your own product or service.

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