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The Different Techniques of Customer Insight

The word insight is, according to several dictionaries, gaining perception into another person’s mind. It is the ability to understand what others are thinking. When it comes to business, customer insight becomes one of the most important tools any entrepreneur or businessman can have. If there is one important thing that you should consider, it

The Ultimate Guide to the Best Online Survey Tools

If you have thought about how you are going to improve the services for your business, keep in mind that you may have to communicate with your audience and engage your readers to get their feedback. With this, you will have the idea on how they perceive you and your business. A survey is considered to

4 Conversion Rate Optimization Hacks that Actually Work

You’re probably already familiar with the basic concepts and terms in conversion rate optimization, but have no idea yet about the tricks and techniques that can easily get the job done. Some CRO hacks may often be underrated or underestimated because they’re so simple that users are fearful they might not work. With this hesitation

Adapting a Customer-Centric Marketing Strategy

Pretty sure you’ve heard of the traditional marketing strategies—the four P’s as they call it: promotion, product, price, and place. This can be applied to e-Commerce sites and blog sites, too. When we focus on the conversion, the times the cart was abandoned, and so on, these are essentially the four P’s at work online.