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3 Reasons Why the Likert Scale Works

Why is the Likert scale so effective in surveys? It provides accurate data about opinions on a certain topic. People can answer them quickly. It provides deeper details compared to binary choices.   Almost everyone in the world today have answered at least one survey – either in physical form or on software form like

How to Build a Buyer Persona Using Surveys

How do I build a buyer persona using a survey? Ask the right questions about the customers. Inquire about their: Roles, jobs, and backgrounds Demographic information (e.g. name, age, family members, location/address, gender, and salary) Personal goals and problems Frequently consumed media Buying preferences   One of the main reasons why survey tools for websites