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Myth vs. Fact: Common Misconceptions about CRO

One of the best ways to better optimize your business is to make use of analytics and user feedback—or more commonly known as conversion rate optimization. With the use of this method, your conversion rate is highly blowing off the roofs and that means better return on investment. First off, you have to remember that

5 Tips in Planning Out for an Effective Customer Survey

Recent studies have proven that satisfied clients tend to buy products more often and develop loyalty to a particular product, so in order for you to find out if they’re satisfied, you ask them. This is where the need for well-structured customer surveys comes in. Survey results could lead to a plan that can improve

Your Website Might Not be Performing As Well As You Thought

So you’ve done countless A/B Testing, have adapted countless CRO techniques that were able to generate a significant amount of conversion, and you’ve invested quite a lot of time optimizing and boosting keywords and pages. But it seems your site hasn’t been performing well. I’m not going to tell you to change your color scheme