Qeryz doesn’t have to be just a survey. It can be a powerful source of traffic and it can be a compelling tool for conversion.
We ran a Qeryz survey at SEO Hacker which asks a chain of simple questions. First of which is “Do you have a Blog/Website?”
An answer of Yes would lead to this:
An answer of No would lead to a call-to-action (leading to one of my websites) that would help educate the person why they need a blog:
An answer of no would stop the survey. Here’s how the first response possibilities look like:
Now if a user answers Yes on the “Would you like to Try Qeryz” question, this Call-to-Action (CTA) would pop up:
Otherwise if a user answers “No” then this next question would pop up:
Here’s how the second response looks like:
The next part is the trickiest. We have three choices that results in three separate CTAs. The first option is “I don’t know what Qeryz is” which we answer with this CTA:
The next option is “I don’t really need a tool like Qeryz for my site” which gives the user this CTA:
The last option is any reason the user may have in mind. We’ve collected very different responses each telling us why a user preferred not to install Qeryz in their site. In any case, we give them this CTA for them to know more about Qeryz:
In a nutshell, here’s how the third response options looks like:
So what was actually accomplished in this series of questions and responses? Here’s the data:
Over a thousand people participated in the survey. As all multi-part surveys, the responses trickle down to the CTAs. In effect, we were able to get 192 CTAs from the survey – not bad!
That’s additional traffic, exposure and actual conversions for Qeryz!
What we did was basically filter the user’s implicit interest by asking him questions on whether he would be open to trying Qeryz in his blog/website or not – and if he was interested to learn more.
With just one survey, we were able to do four things:
- Encourage people to start their own website/blog
- Educate and nurture people about what Qeryz is through the video
- Learn why people are not installing Qeryz at their site
- Lead people to the Qeryz site to sign up for their free account
To this day, SEO Hacker (with the help of this survey) is the driver of our best converting traffic.
It’s time for you to start your own CTA-studded survey!