The Most Useful Survey Tools in 2018

What are the Most Useful Survey Tools to look out for This 2018?

  1. Google Forms
  2. SurveyMonkey
  3. Typeform
  4. Responster



Data gathering has always been one way of keeping up and ahead in the world of digital marketing. Every successful business has this in common, they all make the most of the feedback and information that they get from their customers, clients, and internal workforce.

In line with this, survey tools have risen in popularity as some of the most convenient and easiest ways to create and distribute tailor-made surveys to the masses. From survey-dedicated websites to simple WordPress survey tools, there is a vast selection of survey tools that will surely benefit your business!

But even with so many options, you’ll have to choose one that is the most appropriate for your business. Keep all things such as survey logic, survey question types, software integration, and design choices in mind while you choose which one to use out of the most useful survey tools in 2018!



Google Forms

Probably the most convenient and easily accessible survey tool out in the market, Google Forms is a free option that is very simple to learn and use. Creating a survey through Google Forms is fairly easy. It can be integrated with Google Sheets to automatically collect and organize the responses. Answers can also be randomized removing bias and increasing the reliability of your responses.

Overall, Google forms are great as a free option. It is great for basic surveys where you only need to use multiple choice, multiple selection, and open-answer formats. But, when compared with other survey tools, Google Forms perform best, for extremely basic surveys. It’s lack of logical functions make it hard to create specified surveys that need follow up questions.





With a survey tool named SurveyMonkey would almost make you think of an extremely simple survey tool that can be used by anybody—and that’s exactly what it is. This survey tool is one of the better ones on the Internet because of how smooth and user-friendly its user interface is.

The thing is, you’ll need to pay for all of its useful features—and all of its features are incredibly useful and integrated well to the whole software. If you’ve got the budget to use this and its full potential, then SurveyMonkey might just be the best survey tool out there for you!

But be warned, if you were to try out its free option, you’ll get very limited features. Surveys you can make would only allow 10 questions of 15 types, and can only accommodate 100 respondents. The worst part is that you can’t export any of the data—meaning you’d have to manually do your info transfer to your own spreadsheets.




A real gem in the sea of survey tools available on the Internet, Typeform lets you make surveys in a very unique way. It uses conversational data collection methods that imitate a real-life interview. When you use Typeform, you’d ensure that your survey will have a relatively natural progression—a nice contrast to the typical “Click next to proceed” surveys out there.

When it comes to survey creation, Typeform can boast about its very simple interface that offers drag-and-drop creation processes as well as a relatively customizable start screen. It also offers unlimited questions and answers, the option to export your data, and even basic information reporting. All in all, Typeform is an excellent choice for a quick, and unique survey that focuses on being relatively elegant and natural.





Most survey tools are made for websites as standalone surveys or even as part of blogs. Seldom are survey tools optimized to be answered on a mobile device—and Responster is probably the best survey tool for the job.

Its key feature would be that it’s designed to be responsive to any screen size, lessening the hassle of answering surveys on your phone or any small surface. It also boasts a slightly more professional design and the option to add your logo to the starting page, as well as use the colors that represent your brand.

Creating a survey with Responster is smooth with its simplistic user interface, but some features might feel a bit off at first. But even then, you’ll be sure that your respondents will experience an incredibly smooth survey.



Key Takeaway

There are loads of survey tools out on the Internet just waiting to be used! Be sure that you have decided on what you want to be done. Take note of question types, survey logic, design features, and other features that you think will benefit your survey when choosing a specific tool!

Naturally, there is a survey tool that will be perfect for you! For example, Blogs that are made at WordPress would benefit greatly from WordPress survey tools that are designed to be embedded in them.

Choose your survey tool wisely to make the most out of it!

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