What are the things that you should look for when choosing a survey tool for your website?
- Supported question types
- Design features
- Ease of use for you and respondents
- Administrative support
With the way modern digital marketing world, efficient information gathering is vital if you want your business to stay ahead. In this regard, a powerful survey tool for your website might just be what you need. Website survey plugins are easily embedded into your website and will be there for all of your audience to see and hopefully answer!
There is a large selection of software out there that offers survey tools of varying capacity. Some are free and some are paid. Some have more features than the others, while others are more narrowed down and specific. With a plethora of choices, you won’t run out of options!
But of course, you shouldn’t just settle with just any survey tool. You should look for one that offers you the most of what you need—and with that being said, here are the things that you should consider looking for in every survey tool!
Supported Question Types
Your normal survey would be satisfied with having just multiple choice questions or open-ended ones, specifically simple surveys whose goal is to gather a very specific and small sample of data. But sometimes, you would also need some of the more complicated question types—scale questions, checkboxes, and even forms are just some of the widely looked-for question types in survey tools.
Most of the time, these question types can be used when you have access to the paid versions of survey tools. Decide on which question type you’ll be using the most when choosing a survey tool as it will likely dictate whether you should get the paid version or go with the free ones.
You should also consider choosing survey tools that have built-in survey logic. Survey logic is an option that allows you to add a follow-up question that will come up based on the answer to the previous question. This feature is very useful particularly when you aim to go deeper into some of your audience’s answers. Have you gotten a gist on the idea of having access to multiple question types? If yes, then how about you continue on to the next part of the article?
How much customizability do you need for your survey tool? Some survey tools give you the option of customizing how the survey appears to your audience. From how the questions are presented to being able to place your company logo on the survey, there are many customizations that you can perform, as long as the survey tool allows it.
This feature is required to make any survey tool as aesthetically pleasing as possible. It is already common knowledge that when something is unattractive, most of the time, people will ignore it.
Some survey tools may also have the option of letting your survey branch out when survey logic is applied. And depending on the survey tool you’re using, you may even be able to add progress indicators or the option to save responses in the event that they get interrupted while answering it.
Ease of Use for You and Respondents
You should choose a survey tool that is easy for you to use and easy for your respondents to answer. Creating questions and programming survey logic should be simple and understandable. Does it have a feature that will let you store surveys for future use? Or will it just give you a blank template every time you use it?
Make sure you choose the easiest one to use but still has all the features that you want in order to make things easier for you.
Speaking of making things easier, the survey tool that you use should be something that is aesthetically pleasing and easy for your respondents to answer. Simplicity is key and most of the time, the rules apply to when giving out surveys, although surveys in a website are usually significantly shorter than traditional ones.
Test out your survey by taking it yourself. If it doesn’t seem engaging or it is hard to understand, then maybe you need to customize it a bit more, or use another survey tool for your website.
One of the more important and useful features a survey tool can have is support for administrative tasks. Will it automatically consolidate answers into a designated file? Do you need a survey tool that organizes its own responses? Many survey tools offer this survey to a limited degree. Some survey tools limit its features to compiling the answers onto a spreadsheet without any analytics and graphs.
Take note of what you need in a survey tool, and check if your needs are satisfied by what the survey tool provides.
There are many survey tools for websites available on the Internet. Some are free while others are paid, and their features and functionalities can differ greatly. Make sure that the survey tool you decide to utilize will be able to cater to everything your website needs!