What are some tips to improve conversion rate optimization?
- Utilize Tools to Analyze Data
- Send Out Surveys
- Add a Section for Testimonials
- Optimize Your CTA
- Revisit Order Forms
As a website owner, what would you consider a conversion? That is to say, what do you want your visitors to do on your site? Some want to get more inquiries through a contact form, while those who own an e-commerce site aim to get more sales. Whichever goals you have chosen, it’s important for you to know these tips to improve conversion rate optimization.
Your conversion rate is the number of conversions divided by the total number of visitors. A conversion is the desired action that you want your visitors to take. This data can help you find out if your pages successfully convert your visitors into customers. With the help of tools, complex data, and good copywriting, you can optimize your website to its fullest potential.
Read on to learn more about it!
Utilize Tools to Analyze Data
One of the first ways to start your CRO journey is to put tools in place to track your actual conversions. Tools such as BuzzSumo can be used to track which pages on your site are being shared through social media channels. Google Analytics can tell you which keywords your pages are ranking for. And lastly, tools like Qeryz can send surveys out to your visitors to gain more feedback from your potential customers.
These CRO tools can be used to learn more about the people visiting your site. They can tell you which pages are working a.k.a. which pages are resulting in more conversions. On the other hand, they can also tell you about pages that are underperforming. Use this data to optimize your pages to better fit the search intent of your visitors.
Send Out Surveys
As mentioned in the previous subheading, surveys can be a useful way of gathering feedback from your visitors. Tools such as Qeryz can be customized to fit the information that you want to gather.
Want to know if a page has helped a visitor? Choose a Radio Button Survey and give your audience the chance to tell you about themselves. Want to know what your visitors are looking for? Choose a Long Text Survey, which gives them the freedom of speech to explain their search intent. These options will help you learn more about your audience, allowing you to create a website that caters to their needs better.
Add A Section For Testimonials
How can you have a successful conversion? If your audience trusts your products and services enough to invest in it. One way to do that is by adding testimonials to your pages. According to a study by the social commerce company Reevoo, “68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see anything negative at all.”
The difference between advertising and testimonials is in the perception of the visitor. An ad makes it clear that a company is promoting its own business. A testimonial feels more realistic because the viewer believes that it is coming from a genuine person who has tried the product or service out for themselves. This develops a sense of trust within the potential customer, which will increase the chances of their conversion.
Optimize Your CTA
A Call To Action (CTA) is done to encourage a viewer to do a certain action. Whether that means subscribing to a newsletter, exploring the product section of the site, or answering a contact form. Optimizing your CTA can increase the chances of your audience completing conversions. How? Let’s take a look at the psychological side.
As humans, we’re all looking for solutions to our problems. We look for rewards when we do something right. And we can be trained to expect a certain reaction when another action is done, such as receiving a bottle of soda after paying at a vending machine. This mindset applies to CTAs. When an optimized CTA directly instructs a visitor to do a certain action in exchange for a reward, they are most likely to push through with it.
Revisit Order Forms
Another way to improve your customers’ time on your website is by revisiting your order forms. Take note of at what point people decide to leave your order form. Did you notice that they tend to leave after seeing the prices? Then you may want to revisit your market research. Do they tend to get stuck on the page where they have to fill up their information? Then you may want to take a look at how user-friendly it is. These are points of interest for you to look into in order to make your visitor’s lives easier.
Once you’ve revised your order form to ensure a smooth transaction, you’ll be guaranteed to improve your conversion rates.
If you’ve come to learn about tips to improve conversion rate optimization, then you have come to the right place. By utilizing tools such as surveys to analyze your data, optimizing your CTA, adding a section for testimonials, and revisiting your order forms, you are guaranteed to increase your conversion rates.
If you’re interested in learning more about how companies have successfully improved their conversion rates, click here.