Conversion Rate Optimization (CRO) is a method of using analytics,feedback and insights to improve performance of your website. This method can improve metrics of your website which is important for your business and it is called Key performance indicators or KPIs.
CRO is a systematic and structured approach that’ll improve the performance of your website. Being systematic, it is important to know and analyze website’s analytics like bounce rates, total conversions, and more about your analytics. From these metrics, conclusions can be made on what part of your website needs improvement.
Conversion is when a visitor in a website takes an action that you want them to do. It can be associated with subscribing to your newsletter, signing up, downloading applications, making a purchase and everything that makes an interaction with your visitor.
Getting more engagement and interaction can lead to higher converstion rate, and will eventually lead to return of investment (ROI) in your business. The optimization is all about getting the right visitors in your campaign. Focusing on finding the right customers who will patronize and love your product will help you spread your campaign.
One way to get higher interaction and engagement is to have microsurvey type in your website. Microsurveys gather question, suggestion and feedback from users. From these insights, you are able to focus on business’ improvement that would meet user’s need and satisfaction.
Intelligent question branching through Qeryz lets business discover real emotions of consumers from their product. From the survey above, business asked consumers on things that they love on their product. Gathering real emotions from real consumers and understanding them would be an effective strategy of doing whatever possible method to satisfy them.
Why CRO Matters
Well-designed websites always have a room for improvement. The main goal is to make the conversion process easier for the users. Also, it is not just about converting anyone. It’s all about making effort on looking for people who will love your product and tell their friends how great you are. Using CRO gives users what they are looking for before they have the chance to find it in others.
Advantage of using Qeryz
Using Qeryz as a microsurvey helps business to indentify real and specific visitors. Indentifying visitors from people who came for search, people who loves or hates your business, and people who converts to leads. Qeryz will also guide visitors to conversion point in your website by using question based approach. It’ll help business to determine and unlock the benefits of optimization in website, product and services. It would also identify what to improve and what it hurts the conversion in your business.
Few things to consider in setting up your CRO strategy are call to actions, search engine optimization, user experience and usability. It is important to tweak your site in general because being great to one aspect might hurt others.