Mobile Friendly Surveys: Why is it Needed

If you take a quick glance at the world you live in, you will notice that a large majority of the population uses a smart mobile device. After all, most of what needs to be done in the world today can be accomplished on mobile devices. With this knowledge, businesses are trying to capitalize on this by creating websites that are mobile-friendly. They do this to make sure that they have the opportunity to capture a larger portion of the market.

As websites are being developed to be optimized for mobile devices, there are additional aspects of a website that can be optimized for mobile use as well. For instance, certain WordPress survey plugins, which help developers gather feedback from their audience, are also optimized for mobile devices, enabling more businesses to profit from this development.

To give you a clue on how mobile-friendly surveys benefit businesses, here is a list of the reasons why:

Emails on the Phone

Easy to Distribute

Online surveys are easy enough to disseminate to the masses through e-mail or newsletters. The issue usually faced with traditional online surveys is that customers can only open them on their computers. By making your survey mobile-friendly, you can explore new ways to distribute these surveys, such as on different social media platforms or on messaging applications. Creating links and sending them has become a real option for you as you can be confident that even if they receive it on their mobile devices, they can easily access it and not wait to be in front of a computer.

New Touchpoints

Through mobile-friendly surveys, you are now reaching your audience in times and places you could never before. Instead of waiting until they go check their email on their computers, you can now contact them even if they’re on the go. Imagine being able to find out their opinions while they’re in your shop or using your products, you can get their initial impressions immediately. The ability to reach out to your audience at almost any time or place will do wonders for your overall business strategy.

World Map

Bigger Range

As stated, the majority of the population uses mobile devices for their daily tasks and activities. Making your surveys mobile-friendly means that you can send your survey to anyone who has a smartphone. You are essentially casting a wider net, instead of thinking of only those with computers, which is a significantly smaller chunk of the market. Casting a wider net means you can get a better grasp of the market and you are able to gather even more detailed information about your business.

Nowadays, almost everyone has a smartphone, which means you are now able to adjust your business strategies to cater to the masses instead of a select few.

Instantaneous Response

In this world of fast moving information, mobile devices have become key in the transfer of information. Everyone demands information instantaneously. At the same time, they are able to relay their own knowledge with the same speed. With this in mind, businesses can easily take advantage of this trend by gathering their own information. By sending mobile-friendly surveys straight to the pockets of their target audience, they can expect instantaneous responses from them.

This is a sigh of relief, especially when it comes to strategic planning of processes as you will have a shorter time waiting for their responses to come through. The instantaneous response also means that the information gathered is up to date and relevant.

Girl Texting

 

Versatile Response

By using mobile surveys, you are giving the target audience more choices to respond. Thanks to the technology built-in in most mobile devices, users can now respond in various ways. Whether it is through voice clips, images, videos, or other forms of media, you can still find the proper response for your survey. This also gives users the impression that this way is more interactive and may not be boring to answer.

Shorter Format

The fact that you can reach a wider range of audience means you have the luxury of keeping your actual survey short and sweet. The amount of response you get can give you the numbers you are looking for, which means you can focus on this instead of making lengthy surveys. At the same time, it is less likely that your audience loses interest. Plus, there’s a higher chance that they actually finish the surveys.

 

Mobile friendly surveys are becoming more and more popular especially with businesses that value innovation. They want to get the most up to date information in order to position themselves strategically. Through these surveys, businesses can get a better grasp on what their customers are expecting from them and how to offer it to them. The development of mobile surveys is also making the gathering of information for businesses much easier.

Finally, it is much simpler to compose, disseminate and collect; that’s why if you haven’t integrated this in your own website, it is definitely time for a change.

Sean Si is the CEO and Founder of SEO Hacker and Qeryz. A start-up, data analysis and urgency junkie who spends his time inspiring young entrepreneurs through talks and seminars. Check out his personal blog where he writes about starting up two companies and life in general.

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