What are features that every small business website must have?
- An engaging home page
- An about page that shows your expertise, authoritativeness, and trustworthiness
- A detailed products and services page
- A simple order page
- Blogs, FAQs, and Testimonials that show your expertise, authoritativeness, and trustworthiness
- A privacy page that details all your privacy policies
- An easy to use contact us page
- A booking plugin for scheduling
- A survey plugin for getting feedback
In the technological world today, even small businesses need to have their own website in order to attract buyers. Thankfully, there are numerous softwares they could choose from in order to establish their brand. WordPress is one of them. However, once you’ve chosen this platform, you’d learn that there are other things to consider, such as: should you have a WordPress survey plugin or a WordPress booking plugin? Is it possible to have both?
These are the questions you need to ask yourself. But don’t worry because we’re here to help you out. For starters, on this article, you’d see a list of the features you should include on your website. You could learn all about them below.
The Home Page
This is obvious. The Home Page is what a lot of first-time visitors will see. You want this page to be awesome so that people will fall in love with your site… at first glance.
Here, you must tell people who you are, what you can offer, and what can be found on your website – it would be great to place great headlines here. They have to be able to summarize you and your offers in an eye-catching way. Also, you might want to add the right keywords here so that Google can easily find you (be sure to study up your SEO for this).
Don’t sell anything yet on this page. Add call-to-actions instead that can lead people to your product pages. To do this, you must have a good layout and navigation.
The About Page
This is where customers will get to know you more. Why do you need to do this? Because you need to show that you have EAT (expertise, authoritativeness, and trustworthiness) in your business. Google evaluators look at this page. If they see that you have EAT, then your site has a higher chance of being rated higher.
Also, customers will want to know more about you and your business. This means that you can place the history of your business, your business background, among others on this page. Be sure to write this information in a way that shows your personality. That way, you will be able to connect with your ideal customers. For instance, you could share your mission statement to be able to connect with them.
Be sure to add your most trusted and valued employees in this page as well, since they also represent your site.
At the end, you could add a call-to-action to the products and services page.
The Products and Services Page and The Order Page
You can’t sell anything without the Products and Services Page. Be sure to put a concise summary on every product and service. Don’t overload them with information, but don’t skip out on the important details they want to know. They need to be able to decide which of your offers they will buy. Make sure to also add their pictures and prices. You may also create a separate page for each product with more details if you need to.
In the Order Page, you need to make certain that its layout is seamless because your customers need to feel relaxed to be sure about their purchases. Nothing spells uncertainty more than a poorly made Order Page. How will you expect them to give you your credit card information if your forms don’t feel trustworthy?
A good rule of thumb is to keep this page clean. So, don’t put ads on this. As for the payment, find ways to be able to accept all types of payment. You’ll be dealing with all sorts of people with different preferences, after all.
Blogs, FAQ, Testimonials
These will help you look more legitimate. Well-written blogs show your expertise and answer customer questions; FAQs answer the most common queries; and testimonials will show that you are trusted.
The Privacy Page
This is a must, especially when you are gathering private information such as names, addresses, and credit card numbers. Basically, this is where you ensure customers that all their private information will be safe with you. On this page, you should not skimp out on the details. State every policy you and your business have. This will get people to trust you and give you the personal information you need to do your business. Also, you can rely on this page to help you out in case of any legal issue.
The WordPress Survey Plugin
This is your line to your customers. It’s where they can tell you about what they love and even hate about your website. With this, you will know how to improve your website so that people will be frequenting your website.
The Contact Us Page
Another line to your customers is the Contact Us Page. Maybe they would want to bring up a concern and they would like to email you directly, instead of going through a WordPress survey plugin; or maybe they need a quotation; or maybe something went wrong with your WordPress booking plugin. Whatever reason they may have, you need to give them the option of contacting you directly. On this page, you can input your address, phone number, fax, email, and social media links. Better yet, have a form that they can use that will act as their email to you.
The WordPress Booking Plugin
You will need this, especially when you’re a service that needs to schedule bookings or meetings with clients. It’s a definite must-have for a website offering the services of a stylist, dentist, doctor, hotel, etc.
Be sure to have these on your website even if your small business is just starting out. It will help you come off as a legitimate company that can be trusted. Eventually, your customer database will grow bigger over time!