What are the advantages of interactive surveys?
- Entices Participants
- Real-Time Results
- Reduces Abandonment Rate
- Increase Completion Rate
- Better Responses
Everyone at some point would have to answer a survey in their lifetime. But not all surveys are completed, much less filled out in the beginning. With this in mind, there are many advantages of interactive surveys that you simply won’t find in your regular surveys. Though the aim of this type of survey is pretty much the same — i.e. to gather client or customer feedback — this survey largely differs on the design. Using an uncanny combination of audio-visual elements, there’s just simply many things that set this survey type apart from the rest. Continue reading to learn more.
One of the advantages of interactive surveys, is that they entice the participant. As mentioned before, the strategic use of graphics and audio bits make the survey more lively compared to the alternative.
Your survey participants would likely get attracted to the overall design of the survey. For example, you may want to gather their feedback about a webinar that your organization has just conducted. If the survey is distributed a few days after the event, there’s a great chance that your potential respondents will have already forgotten most of it. Using graphics and illustrations that can accompany your survey questions, your participants will not only be reminded of what your webinar was about, but they would also be better equipped to provide more accurate and consistent answers.
Interactive surveys can also provide your organization with real-time results that may otherwise be difficult to procure in other forms of surveys. The illustrations and the graphics used in the survey are not only for the benefit of the respondent, but also for you. Compounded with interactive methods of data analyzation, it’s much easier to gather and interpret data from interactive surveys.
With real-time results, it won’t take you a long period before the survey answers are recorded. This allows you to more quickly plan a course of action for your company and make decisions based on that. In this way, you’ll be able to more effectively gather a sense of what your clients and customers are really expecting from you, enabling them to be served better by your company.
Reduces Abandonment Rate
Let’s face it: Answering surveys can oftentimes be a burden, especially if they’re too lengthy. If they’re peppered with multiple questions and large blocks of text, then you can expect that your participants would likely put off answering the survey, or scrap the idea altogether.
Had you improved how your survey appeared to your participants, however, then you just might significantly decrease your survey’s abandonment rate. Interactive survey elements such as sliders, images, soundbites, videos, and the like, may just be the missing ingredients you survey needs to reduce its abandonment rate. The respondents would be more energized to continue answering the survey, provided it’s at an acceptable length that won’t take away from their attention spans.
Increases Completion Rate
Likewise, with a reduced abandonment rate, you can increase the completion rate for your survey. A better completion rate is a good sign that your survey is being well-received by the respondents. The completion rate also gives you a wider opportunity to gauge what your audience really wants from you.
Let’s say you’re trialing your first batch of interactive surveys — there are simply many creative features that you can include in these surveys. Because of their interactiveness, you can expect a higher rate of completion. This information can be used in your future surveys, allowing the interactive survey to set the standard for your future data collection activities.
Remember, when you’re distributing surveys to your audience, they will be taking a few minutes out of their free time in answering your questionnaire. More often than not, they just want to get the survey done and over with. It’s not uncommon for the responses to be less-than-ideal or substandard, to say the least.
Interactive surveys aim to mitigate this problem, in that they provide the audience with opportunities to give better responses. To better illustrate this, think of the many different kinds of survey questions that you can use. Multiple choice, matrix questions, or ranking questions all have to be strategically included in the survey, based on their appropriateness. When your respondents are met with open-ended questions, there may be a tendency for them to provide short answers that aren’t necessarily reflective of their opinion.
An interactive survey questionnaire reduces instances of this kind of problem, because the respondents would be more eager to answer the survey. You can therefore expect an increase in quality with the way they frame their answers, giving you a better grasp of their expectations.
Organizations who create interactive surveys understand the need for accessibility. People are always on the go — they may spend more screen time because of their respective lifestyles, or simply because their nature of work demands them to.
Answering interactive surveys would be convenient for them because they can just as easily use any device that they’re on, at the moment. If you’re creating the survey, you need to make sure that the questionnaire has been optimized for a range of electronic devices like smartphones, tablets, laptops, computers, and the like.
The advantages of interactive surveys for your company are far too great to be overlooked — they increase the participation rate, completion rate, and gives you an opportunity to generate real-time results. Interactive surveys are visually-appealing and it typically enhances on the average qualities that are found across traditional surveys.
If you want to learn more about understanding your participants through your surveys, click here to learn more. Qeryz has a wide array of solutions that are designed to meet your survey needs.