Mythbusting the Top Website Analytics Misconceptions
In the world of prose, it equates to fictional stories with heroes and monsters. Nowadays, it means a false statement believed by many. Today we are going to dispel just some of the most famous misconceptions about website analytics and prove to you what they really are—myths.
You Need A Mathematical or Computer Degree
Times have changed and so have the methods in website analytics. Years ago, a mathematical background was a must-have for anyone who wanted to delve into website analytics. After all, the word “analytics” does bring to mind images of mathematical symbols like percentages, or brackets and braces. These days, a degree in arithmetic or program coding isn’t a requirement if you want to do website analytics, all that math can be easily done for you by tools. In fact, just about anybody with access to a computer and an internet connection can do it.
A quick search online will give you numerous results regarding information about website analytics. When it comes to actually implementing it, there are instructionals and how-to videos available for you to browse through. There are free online courses to help guide you through the step-by-step process, and you can also get a certificate!
Small Businesses Cannot Use Website Analytics
Just because you’re a small-scale company doesn’t mean you cannot get analytics done on your website. Many entrepreneurs and businessmen believe you must have a well-developed, big income business venture in order to do website analytics.
Actually, how large or small your business is does not matter when it comes to website analytics. You need to consider doing it from the beginning just as you are conceptualizing your business because you might miss out on some opportunities that would be best for your start-up business. To keep track of the rise or fall of your metric numbers, you can use either Microsoft Excel or Google Spreadsheets. Metrics is your best friend as it will help you observe and understand your growth from the beginning. Track down your channel metrics, such as social media and e-mail, to find out which one is best for your business.
Website Analytics is Severely Time Consuming
Let’s go back to what the word “analysis” spurs up in our minds. We said that it usually gives us the impression that it’s more mathematics than we can ever ask for, but it also brings to mind the words “time-consuming” and “impatience”. Sure, it can eat up some of your work time, but once you discover the right tools and the right metrics you need to use, time will no longer be an issue and speed will be on your side. By then you’ll know how to maximize the results to your best interest.
Different Software Should Have Uniform Results
It is quite rare for a couple of software to have the same results. These software are not developed by the same programs, meaning each one has its own unique system. This means that there is a big chance no two results will be the same, so don’t compare the results with one another then wonder why there’s a noticeable difference – remember that each program has its own metrics system. So if you put your results from HubSpot and Google Analytics beside one another, there will be a difference.
What you should be comparing is the trends which both will have an almost similar data. If there is a significance difference, check your settings and the software provider. You may have set it up wrongly or there is a defect in the software.
Don’t be afraid to use website analytics. Watch a video or two about it or read its benefits. For sure you’ll be convinced to use it for your website.
