Customer Insight refers to the understanding of your customers derived from a strategic analysis of varied qualitative and quantitative data. Time and time again, customer insight has proven that it is very useful and even vital in almost any form of business – including yours. It is best to fully recognize the potential of good

In our modern, tech-heavy, internet-focused world, “traditional” marketers, sellers, and even companies are moving into the cyberspace in an attempt to reach out more to their audiences, bringing with them the need for customer feedback and data not only for their websites, but for their products and services as well. (An important phase of the

In our modern, technologically driven world, the usage of the internet is so widespread that it’s absolutely inescapable. Almost everyone has a website to their name, and those who do not are bound to create one someday. Be it a personal blog, a review site, a gaming channel, a social networking profile, or what have

All of us ask questions. If we’re lucky, other people have answers. Be wary though, because it’s highly likely that not all of them are correct! Now, there’s nothing inherently bad about receiving a ‘wrong answer’ – it’s up to you whether or not you will take someone else’s reply as fact after all –

The internet is vast, heavily populated, and if play your cards right, extremely prolific. But getting your website to get to that stage of copiousness takes a lot of work. One of the main things to consider when building up your website is CRO (Conversion Rate Optimization) – it’s the use of analytics and user