5 Survey Design Trends That Will Dominate 2021

What are the survey design trends that will dominate in 2021

  1. Image-Type Questions
  2. Using Emoticons
  3. Newsletter Feedback Surveys
  4. Ensuring It Works On Multiple Devices
  5. COVID-19 and Health Checking Surveys


Just like your survey questions, your survey design should also be well-thought-of. It is important to know that these go hand-in-hand. With a well-designed and updated survey, not only will your customers be more inclined to answer, but it will also help you build credibility, value, and receive better insights for your survey research. Plus, a better design means a more engaging survey. As the leading website survey tool in the Philippines, we’re here to help you stay on top of your game. We’ve listed down the survey design trends that will dominate 2021. Keep reading to learn more!

Image-Type Questions

Image-Type Questions

Image questions are being utilized now more than ever as it gives respondents a better AND quicker survey experience. It shows an idea and visualization of the answer options. Instead of reading through answers or clicking buttons, respondents can scroll over images instead.

Using Emoticons

Emoticons, emojis, or smileys — we all know them and use them. Also proving popular is the usage of these in surveys. It has been a fundamental aspect of ratings, reviews, satisfaction surveys, or any quantitative feedback research you can think of. These expressive icons are used not only to make the survey more understandable but also more visually pleasing and engaging.

Content Preferences Survey

Content Preferences Survey

All business owners can admit that coming up with content ideas and new products can be difficult and challenging. This is true especially if your market is interested in different things.

Knowing all these, content preferences surveys have been a clever way to amp up marketing efforts. Asking what kind of product or content your readers would like to learn about gives you a plethora of ideas to choose from. You can either implement this through your website or through email surveys.

Ensuring It Works On Multiple Devices

Your browsing experience means a lot to your customers and search engines. There are tons of devices out in the market today — smartphones, tablets, televisions, PCs, and more. Because of this, it is of utmost importance that your survey design is optimized for ease of use in all of them. This provides a seamless experience that will be able to generate more engagement and sales.

To do this efficiently, understand how your current visitors are interacting with your website. Analyze the traffic and determine where they are coming from and the kind of devices they are using. For example, if your tablet audience is at or above 10%, optimize for those.

COVID-19 and Health Checking Surveys

COVID-19 and Health Checking Surveys

It is clear to see the importance of COVID-19 and health checking surveys in the current situation of the world today. If you are a business with an operating storefront, this kind of survey is required.

To make things easier for your customers, make sure it is fast, straightforward, easy-to-read, and very responsive. Otherwise, your customers will either stray away from visiting your shop or take much longer to answer the survey.

Key Takeaway

Make sure that you put great effort into your survey design as it makes a huge difference for your respondents. It enables them to understand your survey better, make better choices, and keep them engaged. Apart from this, it helps your brand build credibility and value — it sets you apart from your competition and creates an emotional relationship with your customers. To help you create the best survey this year, take inspiration from these survey design trends that will dominate 2021.

Qeryz is the leading online survey tool and research platform to conduct your surveys. With hundreds of features, we offer the most updated and advanced tools to measure and boost your business success. No matter what industry you are in, you are sure to curate the best survey with us and garner the best quality results. The best part? We have a free plan available for you! Click here to read more about it.

And if you’re looking for more tips to improve your surveys, we’ve got that too! Click here to read our blogs.

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