What are some good ways to improve survey visual design?
- Make It Readable
- Keep It Simple
- Optimize It For Mobile
- Don’t Make It Too Long
- Take It For A Test Run
In the process of producing good surveys, people automatically think of survey questions. What type of questions should they ask, how long they should be, its format, and the like. While it is true that the survey questions play a huge role in creating an effective survey, there are more factors you also need to consider — like the visuals. You should also be thinking of ways to improve survey visual design.
Design is a highly impactful element when people answer and engage in your surveys. The more visually appealing your surveys are, the more it can boost your response rates, and even increase your brand perception. So make sure you take the time to curate your survey’s visual design. It will make all the difference.
To help you out, we’ve rounded up six ways that you can use to improve your survey visual design. Keep reading to learn more!
Make It Readable
The readability of your questions is one of the most important parts. Once your respondent’s attention is fixed on your question, make sure they are able to read it in the fastest and most seamless way possible. Think of the contrast, brightness, and background image. Make sure it isn’t too bright, too dark, and distracting. You should also look into text sizes and fonts.
Consider using appealing and simple serif fonts like Garamond or Georgia for long chunks of texts, and sans-serif fonts like Arial, Verdana, and Helvetica for short and straightforward texts.
Keep It Simple
When it comes to designing, you may be tempted to go all out and add in different colors, unique fonts, and pictures to stand out. However, this may lead to an overwhelming and cluttered survey in the end that may just stray people from answering.
Instead, keep your survey design simple. Remember, the attention should still be drawn to the question, not your design. Use simple background images, solid colors, and uncomplicated fonts.
Optimize It For Mobile
Optimizing your survey for mobile devices is essential and key to your survey’s success. Especially in this age, where everyone uses their mobile phones for everything. In fact, 30-40% of online surveys are answered on mobile devices. Besides that, optimizing your survey for mobile boosts the all-around user experience.
Don’t Make It Too Long
The length of your survey design matters. Remember to keep your survey short, simple, and straightforward. A dragging survey will take too much of a person’s time, and they might end up hitting the exit button even before they submit their results.
However, in the case where you are designing a longer survey, give signs and mile markers. This will manage the answerer’s expectations. Be upfront. Tell them how long it will take. You can also break the survey into different pages and segments, so it doesn’t feel dragging or overwhelming. You can also add in progress bars to make them feel excited and accomplished!
Take It For A Test Run
Now that you’ve applied the tips above, and you’re happy with the outcome of your survey, don’t publish it just yet! Take it out for a test run beforehand by previewing it. You might end up realizing that you forgot to include certain questions, or catch any mistakes and small errors that you didn’t notice before. This way, it will be much easier to revise without any hassle.
Furthermore, you’ll also be able to see the survey from the perspective of your customers on all your devices.
A good survey goes beyond its questions. Your survey’s visual design is more important than ever too. It highly impacts response rates, brand perception, and user-experience. So the next time you’re building a survey, make sure you keep in mind these five ways to improve survey visual design.
Looking for more tips to enhance your customer’s survey experience? We’ve got tons of things for you here at Qeryz. Check out our blogs for survey tips and tricks!
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