Survey Tools for Websites to Use for Accurate Customer Service

What survey tools should websites use for accurate customer service?

  1. Google Forms
  2. SurveyMonkey
  3. Qeryz
  4. PollDaddy
  5. SurveyGizmo


The effective use of survey tools for websites is one of the most informative and best ways to connect directly with your customer base. The data gathered through market research can provide an important insight into markets, customers, and strategies.

Contracting professional research firms to conduct customer service surveys can sometimes be too costly for many small to mid-sized businesses. Luckily, there are certain ways available to you that are faster, easier, and often cheaper to do yourself.

Online survey tools for creating and administering surveys have vastly improved over the years. All of them are now able to guide you step-by-step through creating surveys, distributing the surveys for people to answer, and evaluating the results. Here are just a few survey tools websites can use for accurate customer service:


Google Forms

Google Forms

Just like all the other services Google offers, Google Forms lets you easily collect online survey responses. This service has no restrictions on the number of surveys, questions in each survey, or responses you can collect—and above all, it is completely free!

Google Forms uses Google Docs and Google Drive to let you create forms which act as surveys and can be used to capture data about your customers. All you need is a Google account to access this simple and easy customer service survey tool and get some work done.

If you are asking basic questions such as multiple choice, open-answer, and multi-select formats, this is a good option. You can also add collaborators and embed surveys into emails, and even automatically export your results to Google Sheets for online access and sharing.



This is perhaps one of the world’s most popular survey tools for websites. SurveyMonkey is a great tool if you are looking for a way to learn more about your customers, do some market research, or validate some ideas you have.

Its ease of use is a major factor in its popularity; simply create a survey in minutes and then share the link or embed it directly on your website. This tool offers a free basic version which will get you started with a few sample surveys. Functionality, however, is limited to the free version as it only allows for 10 questions and 100 responses per survey.

Besides its smooth user interface, SurveyMonkey also provides you with a distribution list for your survey if you don’t have any, as well as the ability to purchase responses.



This survey tool distinguishes itself through its pop-up, as-you-go design that you can put in any webpage on your website. Qeryz allows you to create multiple choice, scale, simple text, and checkbox survey styles. Its features, functions and intuitive reporting dashboard makes sure your data is unskewed and pure.

The survey tool can easily be installed on your website by simply copying the tracking code and activating the service. You can also know who are those that are answering your surveys by making use of email newsletter, login and signup, and contact forms.

The colors of the popups are fully customizable through the use of hex codes to blend it with the rest of your website.

Qeryz is completely free to use but if you want more advanced features and increase your traffic, you might want to opt for a paid plan.



If your site is hosted in WordPress, PollDaddy could be an excellent choice. It offers unlimited surveys, questions, and responses which you can seamlessly integrate with WordPress.

A feature that is often only available with a paid subscription that PollDaddy offers for free is the ability to import a logo to brand your surveys. Their service requires a WordPress account to log in, but you can still use their survey tool if you have a different platform to host your website or if you don’t have a blog.

They even offer offline data collection – collect your responses by standing on a street corner, at the park, a conference, or wherever your ideal audience is. You can only see aggregated responses though, as PollDaddy does not allow data exporting, although this may be sufficient enough if you are only looking at the big picture or do not need meticulous analysis.



The freemium and flexible option for surveys, SurveyGizmo is an advanced survey tool that analyzes your surveys based on how long it will take people to complete and its accessibility. The free version has about 25 question types that let you write a survey that caters to specific needs.

While the free version allows you to launch basic, branded surveys and collect responses, you can’t access any of them until you upgrade to a paid plan. Because of this, the free version can only be used for measuring how accessible your surveys are.


Key Takeaway


There are many survey tools available to individuals and organizations to collect data for research. Each of those tools is uniquely suited for different types of businesses and needs.

The options provided above barely scratch the surface of approaching surveys. Know the preferences and requirements of your business and make use of the right survey tool to collect data and improve your customer service.

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