What are some good tips for conducting surveys during COVID-19?
- Keep It As Simple And Concise As Possible
- Use An Appropriate Tone
- Optimize For Mobile
- Make Sure You Have Cyber Security
- Run A Pilot Survey
Throughout this ongoing pandemic, many companies, industries, and even the government have relied on survey research as one of the ways to comply with health protocols and gauge the exact impact of the situation. So, if you’re planning to create one for your establishment, you need to take special considerations as these are unprecedented times. COVID-19 surveys need to be well-curated. You’ve come to the right place! As the country’s leading survey provider, we’re here to give you some of the best tips for conducting a survey during COVID-19. Obtain critical information and the best results with minimal trouble. Keep reading to learn more!
Keep It As Simple And Concise As Possible
Keeping surveys simple and concise is a must, regardless of where the respondents are taking them from. Even though people may have more time to answer your survey while working from home, you should respect their time. You wouldn’t want to waste their time just filling out your survey. Plus, when people are presented with long surveys, there’s a high chance that they won’t complete them. Don’t make it complex, avoid irrelevant questions and make it as straightforward as possible.
Use An Appropriate Tone
Make sure that the way you are speaking to your respondents is direct and respectful. Don’t sound too corporate or too conversational either. Keep in mind that you do not know the personal circumstances of your respondents.
If your business offers essential items or services during the pandemic, this can be an opportunity for you to see how they are doing from your customer’s perspective.
If you are offering non-essential and discretionary services, however, you could recognize that completing a survey isn’t at the top of their priorities and that you will be using their feedback to focus on their needs now and beyond the pandemic.
Optimize For Mobile
It is an absolute must for your survey to be optimized on mobile and different kinds of browsers — especially if you’re going to establish your survey as part of a health protocol in your establishment.
Make Sure You Have Cyber Security
Most COVID-19 surveys request information such as names, addresses, phone numbers, emails, questions relating to health, or even other sensitive topics. This is why it is important that your respondents feel safe with you after you have gotten a hold of their information. You can also provide an “I prefer not to answer” option as well.
Run A Pilot Survey
Some response rates might be sensitive to the evolving situation. To add to that, there are times wherein respondents may be more or less motivated to respond than they have been last time. So, if you are creating a survey, it is best to run a test or a pilot survey beforehand with a small representative sample or your respondents. This will assess your response rates and the effectiveness of it.
If you’re planning to conduct a survey throughout the pandemic for your establishment, follow these handy tips for conducting a survey during COVID-19. These will help you receive all the information you need to get a grasp of your customers’ urgent and evolving needs, let you know if you’ve prioritized the right things during this situation, maintain your engagement and connection with customers, and help you plan for the current and medium-term in a volatile environment.
For more information about how Qeryz can help you measure and benchmark your customer service performance or understand your target market, get in touch with us by contacting us here! We’ll be more than happy to help you out.
If you’re looking for more ways to upscale your business during these unprecedented times, we’ve got that too. You can check out our blogs to read different survey question ideas, tips, and tricks. Click here to be directed to our blog page!