If you want your website to get popular, then you must be able to cater well to visitors. In order to do this, you must get to know your customers. But this is easier said than done. Luckily, plugins are available to help you out. These can range from things as innovative as a webpage heat map to things as simple yet as effective as survey tools. WordPress and other website builders have been designed to integrate these plugins to help webpage owners grow and progress.
But this does not mean you should add all of them to your website. You’re going to want to know the types of tools you really need in order to gather data effectively. Here are a few examples:
Webpage Heat Map
A webpage heat map is basically a tool that shows where people click the most on your website. Usually, it shows this via a color-coded visual representation using an image of your page. This tool is useful because you get to see the parts of a page that attracts people the most. When you have an idea which parts of your site visitors like to frequent, then you will know the best possible and most effective place you can put your ads and CTA (call-to-action) pop ups.
Live Chat Service
Think of a live chat service tool as a fast costumer support and feedback system. By making yourself and/or your team available to speak to visitors via live chat, you offer them a quick and easy way to contact your management. This is much more attractive than having to punch in a bunch of numbers on a keypad over the phone. Usually, these customer service lines feel very impersonal and do not guarantee that a concern will be addressed properly. By adding a live chat tool on your website, your customers can quickly raise concerns and ask questions that can be addressed right away; being able to maintain a good live chat service makes your website informative, convenient, and trustworthy.
In connection to the points made about the benefits of allowing your customers to ask questions, there are also advantages in asking these questions yourself. Your customers, after all, are the right people to ask about your services and its possible problems. Placing a survey tool in your website is a very effective way to be made aware of such issues.
There are many ways to use a survey tool. You can utilize it to ask customers what they would like to see and improve on your site. If they respond well, then essentially you have the information you need in order to develop it. This method is much more time efficient than having to study and assume things about your customers on your own.
Adding a search bar to your site is not only convenient to your visitors, but to you as well. A search bar tool will usually have a database feature, which compiles the things people search for. This means you can easily find out what visitors are into.
Furthermore, this tool can aid you generate new content. If something cannot be found on your site and people are frequently searching for it, then you can treat it as a recommendation for future content and products to offer. However, sometimes the tool will show you that people are looking for things that are already on your site and they cannot seem to find it. If this happens, you should take this as a sign that your pages do not have the correct keywords on specific pages or navigating your website is problematic.
A good looking page is essential to retain the attention of your viewers. It is for this reason that a lot of websites use infographics. When an infographic is interesting and eye-catching, visitors tend to prolong their stay on your site and read your entire post.
Now, hiring a professional graphic designer to make infographics for you could be expensive. Luckily, infographic maker tools are around to help non-designers easily create basic designs. They can enable you to produce charts, maps, and even videos yourself!
Analytics tools are very useful. Basically, they show the demographic information of people that visit your website. It shows the age, gender, location, and frequency of your visitors. This is important because you can use all this data to know what they want.
Learning all this information will allow you to identify new opportunities for your website, which include making smarter moves, cutting costs, operating more efficiently, offering new products and services, and gaining better results and traffic.
Mastering these tools will take some practice and could be more than what you bargained for when you first created your site. But knowing how to properly use them could help your site stand out among the millions of webpages in existence.