What are ways to keep your customers satisfied with website survey tools?
- Keep the appearance of the surveys consistent with the site.
- Design your surveys for the customer, not for the site.
- Use them to play in your customers’ interests.
Website survey tools have so many benefits for both digital marketers and customers alike.
They provide a connection between the two, and they are also an effective means to make sure that all concerns are addressed and both parties are able to achieve an understanding.
Additionally, they are useful to the website itself, serving as a source of information which can be used as points for improvement.
The success of a website, or any business in that respect, is determined by how pleased the customers are with it.
Customer satisfaction surveys are especially useful for this specific purpose. They are utilized by successful businesses all the time.
Website survey tools are extremely flexible and can provide marketers valuable information about their clients, although that isn’t the only purpose they can serve—depending on how they are designed, they can significantly aid in keeping the customers contented as well.
Here are ways to keep your customers satisfied with website survey tools.
Keep the Appearance of the Surveys Consistent with the Site
The first aspect that any user who comes upon your site is the aesthetics. Just as an eye-catching title complements a comprehensive article, so does an online survey to the site it’s in.
If your site’s colors are black and beige, then don’t color your surveys green and white. Customers will think that you aren’t completely concerned with your site as a whole, and that isn’t going to work out well for you.
The surveys that are on your site should not appear as if they were superimposed—they should share the same theme that your site has. Design your online surveys in such a way that customers will think that they were part of the website by as early as the planning stage.
Design Your Surveys for the Customer, Not for the Site
Designing the surveys on your site to gather the information you think you need or want is completely different from designing it to properly handle your customers’ sincere concerns and inquiries.
When designing and building your surveys, always keep in mind that you’re aiming to understand your customers’ honest thoughts, not use them as volunteer site reviewers. Steer clear of questions such as:
- “Between A or B, which topic should I write about next week?”
- “Would you recommend this site to your friends?”
- “Did you enjoy this week’s article?”
The questions above provide readers with a very limited amount of responses, and they want to be as engaged as possible.
Instead of presenting your readers with a simple A or B radio button, ask them if there is anything about a topic you are thinking of writing they are particularly interested in.
The second question will do more harm good—if they did enjoy your content, they will recommend it of their own free will.
The third one is wrong as well, as instead of presenting them with a yes or no question, you could have just asked them for their opinions about the content you wrote.
In any case, the questions above are obviously for the best interests of your site, and not your customers—that being said, avoid this at all times.
Use Them to Play at Your Customers’ Interests
Website survey tools can tell you which users answered which specific questions—not to mention their actual answers. With this information, you can deduce how much a specific customer enjoys your content, and what interests him or her.
And knowing the interests of your customers means that you can determine what you have to do to keep them happy.
Online surveys can afford you insights on the specific interests of a particular demographic, which is a huge plus factor in digital marketing. From there, you can use your surveys to direct users to sites they may find amusing—this gives them the impression that you’re paying attention, which in turn will win you their loyalty.
Website survey tools can be used for purposes other than gathering customer feedback. While they are mainly used for checking on the status of the customers, they can also serve well in keeping them satisfied. Surveys constructed with a customer-oriented approach greatly help the site itself, and aids in increasing the number of loyal followers over time.