How To Choose The Right Survey Tool

How can I choose the right survey tool?

  1. Define your goals
  2. Consider features
  3. Study customer experience
  4. Choose the right price
  5. Narrow down options and analyze


No matter what kind of products and services you provide, it’s important you have an idea of who your target market is. This is in order to persuade the right people to invest in your services and eventually retain them as regular customers. There are many ways you can define your audience, but one of the most convenient and effective ways is through survey tools.

There are a competitive number of survey tools out there, but there is surely one that will be catered to your specific needs. Before you

get to installing one on your website, you have to know that there are a number of factors at play. Below are some tips you need to know about choosing the right survey tool for your business.


Define Your Goals

Graphics of a man answering a survey

Before you have a survey tool installed for your website, you first need to assess the goals that you want it to do for you. You need to gain a clear understanding of why you’re surveying your audience.

A practical way to start is to review the data you already have. What kind of communication method do you suppose your market would prefer? What device are they viewing your website from? What do you think they are looking for in a survey experience?

Always remember to put yourself in the audience’s shoes. Know what kind of information you need the most for you to better your services and products. This will help you see what survey tool plug-ins you need.


Consider The Features

Now that you know what kind of information you need to better cater to your customers, assess the features of survey tools to see what fits best for you. Think of essential and non-essential features.

Do you prefer checkbox surveys? Do color schemes matter to you? Do they offer email notification services? Do they have a WordPress plugin? Are they flexible on where they’ll be placed on your website? Are they mobile responsive? Is data protection guaranteed?

If you consider behavioral features to be important, assess if the survey tool has an exit-intent feature. Lastly, consider if they have acquisition features such as a call to action and device visibility. When considering the features of the survey tool that you need, take into consideration what would be the most beneficial for your goal. From there, consider non-essential features as just an addition.


Study Customer Experience

Graphics of survey customer experience

Once you’ve asked all the questions and listed down all your needed features, it is important to know if the survey tool provider will be able to accommodate you. Customer experience always needs to be valued. An efficient way to know if a survey tool provider is accommodating is to check out their website as well as their reputation online. You should be able to see the customer experience through feedback and reviews from various companies. It’s essential to know if the provider delivered what is needed or if they make the survey tool experience easy for their existing and previous users.


Choose The Right Price

The price of your survey tool depends on the provider and the features that they offer. One quality of a good survey tool provider when it comes to price is options. They should offer options for different kinds of features. Some providers offer packages for starters and small-scale businesses up to large-scaled ones.

Survey tools like Qeryz grant their users an option for a customized configuration for their websites if they need more than what they offer. Lastly, you wouldn’t want to pay for a service that doesn’t deliver what is promised. Hence, it’s better to consider a survey tool provider that offers free trials. This provides you with an opportunity to evaluate their services for a number of days.


Narrow Down Options and Analyze

Graphics of business people watching over a survey responder

Once you’ve thought about all the factors and things to consider, it’s time to begin constructing a list and narrowing down your options. Compare all considerations from above that are most likely to fulfill your criteria and take the best pick. This is why having trial options for survey tools is important. Nevertheless, you will definitely find something that best fits what you need for your business.


Key Takeaway

When you’re on the lookout for the best survey tool out there, it always boils down to preference. Every business is different from one another, and what you require from your survey tools is different. You will undoubtedly find the perfect provider that will cater to your needs by defining your goals, listing down your needed features, considering customer experience, and a price that suits you. Deliver the best website experience and learn more about your audience to improve your business by choosing the right survey tool.

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