How do you choose the right time to conduct a survey?
- Think Of Your Goals
- Segment Your Customers
- Look At Your Previous Results
- Consider Where Will You Distribute Your Survey
While the content, the wording, and the format of your survey are important, the timing and delivery are as well. One of the most vital parts of survey creation is choosing the right time to conduct a survey. You need to ensure that you are asking the right questions at the right time to yield the most amount of quality results. Luckily for you, we’ve listed down a guide to choosing the right time to conduct a survey. Keep reading to learn more!
Think Of Your Goals
When you have a clearly set goal for your survey, you will most likely have an easier time figuring out the best time to send it out.
For example, you want to ask your customers about the food you’ve served to them at your restaurant. You wouldn’t ask them if they are satisfied if they have just placed an order. In this case, your goal is to get feedback about the food. So how can you go about this?
You should ask them to either leave you their email address, or you can send out an automated email after a few hours to a day to ask for their feedback. In these times, they can provide a better answer as to whether they’re satisfied or not.
Segment Your Customers
There is no golden rule on when you should send your surveys. Each business has different customers. This is why you should always learn about your target market.
When you know your customers and their online behavior, you will know when the best time to send out a survey for them is. Look at their interaction history with your company, where they are, their demographics, and the like.
Look At Your Previous Results
If you’ve conducted surveys before, if your survey tool allows it, check your history of data about your customers, and the most common times of the day when they have answered your surveys. Review if their response times were more prevalent at certain times of the week or day.
The relevancy of your survey matters. It should be related to your customers, your business, trends, and more.
For example, if you were to send out a Christmas-related survey, make sure to send it on time.
Consider Where Will You Distribute Your Survey
Where you send out your survey also matters. Different types of channels tend to yield different results. So make sure you consider the behavior of your customers towards it. Are you sending email surveys? Employees tend to open their inboxes more at the start and end of the day. Are you doing a phone survey? Here, you should consider the times when your respondents wouldn’t be disturbed by your call.
Choosing the right time to conduct a survey plays a huge role in generating a large number of quality responses. In this guide, you’ve learned some of the best tips on how to choose the perfect moment. Think of your goals and when would be the right time to ask a question about it, know your customers and your topic better. It’s important that you also base your time on your previous results, and consider other factors such as the time and date, relevancy, and where you will distribute your survey.
Here at Qeryz, we’re all about making things convenient for you. To learn more about how to create effective surveys, discover more tips and tricks through our blogs.
Furthermore, our survey tool will not only help you generate the best surveys for your business, but we will also help you gather and analyze your results. We eliminate all the guesswork for you to get a boost in leads and sales. Interested? Click here to learn more about us!