What are the hottest website design trends of 2017?
- Color gradients: A two-tone color scheme that is being displayed on websites.
- Video on the homepage: An awesome introduction to your website’s purpose.
- 360 Videos and other interactive elements: This is in preparation for the rise of VR.
- Parallax Scrolling: A cool website design technique that will make your website feel like it has depth and a 3D feel.
- Simple Homepages: A simple photo or video with short text above the fold; the rest of the information is below the fold.
- Creative Navigation: Having the website navigation somewhere else aside from the top; but it must still be obvious.
- Tactile Elements: Elements on the website feels like you can reach out and touch them.
- Neutral Colors: Trendy color schemes nowadays are very nature-centric; such as green, beige, and brown.
- Wearable-Friendly: Predictions say that Google will favor wearable-friendly site designs.
Aside from picking the best survey tools for Websites, you also have to think of the design of the said survey tool. It would help if you choose something that is really eye-catching so that its chances of being ignored will be low.
The same goes for your website! When you have an engaging design, then new visitors will be more likely to click, scroll, and learn more about your products and service. After all, you don’t want your content to be ignored because of design flaws on your website or survey tool.
With that being said, here are the hottest trends today that you may want to adapt to get those visitor rates – and even the sales rates – up!
If you use Instagram or Facebook, then you know that color gradients are back in style! Lately, it’s two-tone gradients that are used as tints on photographs. This makes any picture look beautiful.
For a website, it’s a great idea to add a photo, which showcases your website’s or business’ mission, in this color scheme. However, even without a photo, a plain gradient background is a beautiful option for many website designs.
Video on the Homepage
In the age of YouTube and Netflix, a big part of marketing and branding has to do with video content. Many websites adapted by having an awesome video on their homepage! This serves as the epic introduction any visitor needs to know what the website’s purpose is and what he can get from it!
However, this could be annoying if not done well; be wary of putting an auto-play feature. Instead, it’s better to create a video that has no sound at first, but has stunning visuals so that viewers will want to know what it sounds like! It may seem like a challenging task at first, but with the right feedback from your survey tool, you’ll know exactly what your audience would want to see.
Beginnings of 360
Virtual reality (VR) is becoming a hotter trend everyday as technology develops and as devices get cheaper. Hence, nowadays, websites are starting to adapt to the eventual rise of VR by having 360 videos and other interactive elements on their site. This feature especially favors websites offering tours – like a museum.
For those that don’t know, parallax scrolling is basically when different elements of your design react differently to your scrolling. This will give your website this sort of layered or 3D feel to it. The more “real” it feels, the more amazed your visitors will be. Such a design is great for websites that feature venues, such as a resort or a hotel!
Despite all the trends above, people still love simple homepages (at least the one showing above the fold).
In the world of web design, “above the fold” basically means what you see right away once the page loads. Things that are “below the fold” is the stuff that you need to scroll down to in order to see. So the trend is, above the fold has a simple design – probably showcasing an awesome video – with only a few words that describe what the website does. Whatever is on this has to be engaging enough to get people to scroll down “below the fold” to find out more about the site! There, you can have the information you need to describe the site briefly, as well as placing your needed SEO elements.
Usually, the navigation bar is on top of the page. But lately, websites have been experimenting with placing this on other places, such as the side or the bottom. Some are even hidden and only pop-out when you need it. If you choose to go for this, just make sure that it’s always easy to find on both web and mobile versions. A good rule of thumb is that it shouldn’t need a tutorial to use it; it has to be obvious.
As you may notice with the parallax and VR trends, people like websites with a sense of reality. Because of this, tactile elements are being used more and more nowadays.
Basically, this means the elements on a web page will look like you can reach out and touch them. It’s up to the designer how he chooses to do this. However, a good example would be a product popping out and “hovering” a bit when you put your mouse over it.
It’s weird that both colorful gradients and neutral colors are trending at the same time. However, it is happening! If a website doesn’t use a gradient, then most likely it would go for the less colorful and more natural color scheme, such as green and beige.
Since Google loves mobile-friendly sites, and wearables are becoming trendier with each practical device being released, it’s no surprise that some websites are jumping on the bandwagon right away.
If and when wearables become a common device, then wearable-friendly website designs will soon be favorable to Google as well. Essentially, it’s all about being accessible in the most practical ways.
These design trends are applicable to both the website and the survey tool. Having them will eventually draw more eyes and invite more visitors to your website. Once you have accomplished this, then you can expect these new people to become customers and engage to look at your offers or even provide you feedback.