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CRO for Dummies: 7 Resources for Conversion Rate Optimization

If you are someone who’s interested in Internet Marketing, you may have heard of Conversion Rate Optimization. So what exactly is it all about? In a nutshell, Conversion Rate Optimization (CRO) involves increasing the number of a website’s visitors with the intention of turning them into paying customers. CRO is a very powerful tool that

CUSTOMER SURVEY SCAMS: Something to Look Out For

Customer surveys are one of the most common means for companies to build a personal relationship with their customers while measuring their satisfaction or dissatisfaction. Unfortunately, there are those who use customer surveys to fool others. These scammers or identity thieves use the information they get from their victims to exploit their online accounts. If

Tapping Customer Insight to Create Compelling Content

Every experienced marketer knows that it’s important to understand how buyers think. Why? Because knowing what motivates them is vital for creating content marketing strategies that are both compelling and relevant. Makes sense, right? Well apparently, there are still marketers out there who don’t apply this. There is a tendency to focus only on using