Oftentimes, entrepreneurs think that customer opinions about their product matter the most. This is true! However, some businesses don’t know how to utilize these opinions effectively. They think that simply gathering data from customers to see what else they need to improve is enough. The thing is, these data would be rendered useless if you

If you are someone who’s interested in Internet Marketing, you may have heard of Conversion Rate Optimization. So what exactly is it all about? In a nutshell, Conversion Rate Optimization (CRO) involves increasing the number of a website’s visitors with the intention of turning them into paying customers. CRO is a very powerful tool that

Customer surveys are one of the most common means for companies to build a personal relationship with their customers while measuring their satisfaction or dissatisfaction. Unfortunately, there are those who use customer surveys to fool others. These scammers or identity thieves use the information they get from their victims to exploit their online accounts. If

One of the best ways for businesses to figure out the strengths of their products and services is through positive customer feedback. Question is, what’s your next course of action once your venture has received the praise you’ve been hoping for? To some companies, absolutely nothing; they just collect positive feedback and take it as

What do you want to learn about your website? Is it the amount of people coming in to view your content? Or are you more interested in what your visitors are doing in real time? This is where website analytics comes in. Different demands, different tools. It all depends on what you, the business owner,