What are some tips to improve conversion rate optimization?

1. Utilize Tools to Analyze Data
2. Send Out Surveys
3. Add a Section for Testimonials
4. Optimize Your CTA
5. Revisit Order Forms

As a website owner, what would you consider a conversion? That is to say, what do you want your visitors to do on your site? Some want to get more inquiries through a contact form, while those who own an e-commerce site aim to get more sales. Whichever goals you have chosen, it’s important for you to know these tips to improve conversion rate optimization.

Your conversion rate is the number of conversions divided by the total number of visitors. A conversion is the desired action that you want your visitors to take. This data can help you find out if your pages successfully convert your visitors into customers. With the help of tools, complex data, and good copywriting, you can optimize your website to its fullest potential.

Read on to learn more about it!

Utilize Tools to Analyze Data

One of the first ways to start your CRO journey is to put tools in place to track your actual conversions. Tools such as BuzzSumo can be used to track which pages on your site are being shared through social media channels. Google Analytics can tell you which keywords your pages are ranking for. And lastly, tools like Qeryz can send surveys out to your visitors to gain more feedback from your potential customers.

These CRO tools can be used to learn more about the people visiting your site. They can tell you which pages are working a.k.a. which pages are resulting in more conversions. On the other hand, they can also tell you about pages that are underperforming. Use this data to optimize your pages to better fit the search intent of your visitors.

Send Out Surveys

As mentioned in the previous subheading, surveys can be a useful way of gathering feedback from your visitors. Tools such as Qeryz can be customized to fit the information that you want to gather.

Want to know if a page has helped a visitor? Choose a Radio Button Survey and give your audience the chance to tell you about themselves. Want to know what your visitors are looking for? Choose a Long Text Survey, which gives them the freedom of speech to explain their search intent. These options will help you learn more about your audience, allowing you to create a website that caters to their needs better. 

Add A Section For Testimonials

How can you have a successful conversion? If your audience trusts your products and services enough to invest in it. One way to do that is by adding testimonials to your pages. According to a study by the social commerce company Reevoo, “68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see anything negative at all.” 

The difference between advertising and testimonials is in the perception of the visitor. An ad makes it clear that a company is promoting its own business. A testimonial feels more realistic because the viewer believes that it is coming from a genuine person who has tried the product or service out for themselves. This develops a sense of trust within the potential customer, which will increase the chances of their conversion.

Optimize Your CTA

A Call To Action (CTA) is done to encourage a viewer to do a certain action. Whether that means subscribing to a newsletter, exploring the product section of the site, or answering a contact form. Optimizing your CTA can increase the chances of your audience completing conversions. How? Let’s take a look at the psychological side.

As humans, we’re all looking for solutions to our problems. We look for rewards when we do something right. And we can be trained to expect a certain reaction when another action is done, such as receiving a bottle of soda after paying at a vending machine. This mindset applies to CTAs. When an optimized CTA directly instructs a visitor to do a certain action in exchange for a reward, they are most likely to push through with it. 

Revisit Order Forms

Another way to improve your customers’ time on your website is by revisiting your order forms. Take note of at what point people decide to leave your order form. Did you notice that they tend to leave after seeing the prices? Then you may want to revisit your market research. Do they tend to get stuck on the page where they have to fill up their information? Then you may want to take a look at how user-friendly it is. These are points of interest for you to look into in order to make your visitor’s lives easier. 

Once you’ve revised your order form to ensure a smooth transaction, you’ll be guaranteed to improve your conversion rates. 

Key Takeaway

If you’ve come to learn about tips to improve conversion rate optimization, then you have come to the right place. By utilizing tools such as surveys to analyze your data, optimizing your CTA, adding a section for testimonials, and revisiting your order forms, you are guaranteed to increase your conversion rates. 

If you’re interested in learning more about how companies have successfully improved their conversion rates, click here.

Why do you need a COVID-19 survey for your employees?

1. It Reinforces Your Relationship With Your Employees
2. It Gives You Insight On How To Support Them
3. You Get To Talk About What’s Important
4. You Will Empower Yourself As A Leader

The global pandemic has made an impact on many companies around the world. This has led to recent uncertainty that affects both employers and employees. The act of conducting a COVID-19 survey for your company can show your employees how much you value them. Here are other reasons why you need this survey.

It Reinforces Your Relationship With Your Employees

COVID-19 surveys are beneficial to companies and employees for a number of reasons. During these times, showing an employee that you care for their well-being can reduce their stress that is caused by the pandemic. It’s important to have an open mind and listen to what they have to say in the survey. What you learn in the survey will help you make appropriate decisions and actions based on the results you get. If they see that their responses are being addressed, you can build a stronger foundation of trust with your employees. 

The basic needs of your employees are safety, stability, and security during this time. However, it may continue to evolve as changes can happen unexpectedly. Topics related to employee experience help you reinforce your relationship with your employees, encourage them to keep up with their daily tasks, and help them be more engaged. Your results may vary depending on what you include in the survey but the main premise is that you’re able to bridge the gap of distance with an effective survey tool.

 

It Gives You Insight On How To Support Them

An open question like “how are you?” may not always get an honest answer. The uncertainty around the world causes fear and anxiety. There’s also the fact that not everyone has the capability to vocalize their inner voice and experiences. This form may build a blind spot in your company. It can be difficult to make decisions everyone likes. However, this is naturally a part of every workplace. It’s still important to conduct a survey regardless of this uncertainty. If other employees see that you are trying to establish a good relationship with them, they will be more inclined to voice out their opinions.

Surveys are a great key to unlocking enlightening statements that you can take note of for future reference. These should only be used to further empower employees and make them feel safe and supported. 

 

You Will Get To Talk About What’s Important

Showing your employees the many benefits of conducting a survey will benefit your organization. Make the survey easy to access and provide them with a simple way to voice their concerns. Surveys are an effective means of communication. This provides insights that you may need to adjust to the current times. This is also an opportunity to learn about your current working conditions from various perspectives. Surveys are the most useful tool to have to determine your organization’s weaknesses and how to fortify that with what you have.

Surveys are also beneficial for organizations that are operating on a work from home set up. This new territory has posed a fair number of challenges to employees. In order to talk about what matters, using the technology of survey tools can help you engage and support your remote workforce.

You Will Empower Yourself As A Leader

These changes in the last few months require strategic thinking. Trust built with a survey can earn a lot of respect. But first, you need to be the type of leader that is present, action-oriented, transparent, and understanding. Changes are hitting the company in unexpected ways. You may find that your employees are struggling and coping in different ways. The data you collect with your survey can be used as a tool to empower yourself as a leader so you can create a tailor-made action plan that fits your organization’s needs. 

Your main focus should be on workforce effectiveness and employee well-being. Even after you conduct a survey, good leadership requires consistency. You will need to continue to empower yourself and the company by meeting safety and security requirements. This can be done through compassionate leadership with a calm optimistic point of view.

 

Key Takeaway

Every company needs a COVID-19 survey. These surveys are tools that can be used to monitor your workforce remotely and improve working conditions for everyone. It will benefit both you and your employees down the line.

The effectiveness of this survey can vary. Make sure that you take action with the data you’ve collected to further improve working conditions remotely. Surveys can build trust with your employees and help you make better decisions based on what they’re saying. Don’t put this on the back burner and use it to improve your facilities today. 

What are the things that you should look for when choosing a survey tool for your website?

1. Supported question types
2. Design features
3. Ease of use for you and respondents
4. Administrative support

 

 

With the way modern digital marketing world, efficient information gathering is vital if you want your business to stay ahead. In this regard, a powerful survey tool for your website might just be what you need. Website survey plugins are easily embedded into your website and will be there for all of your audience to see and hopefully answer!

There is a large selection of software out there that offers survey tools of varying capacity. Some are free and some are paid. Some have more features than the others, while others are more narrowed down and specific. With a plethora of choices, you won’t run out of options!

But of course, you shouldn’t just settle with just any survey tool. You should look for one that offers you the most of what you need—and with that being said, here are the things that you should consider looking for in every survey tool!

 

Supported Question Types

Your normal survey would be satisfied with having just multiple choice questions or open-ended ones, specifically simple surveys whose goal is to gather a very specific and small sample of data. But sometimes, you would also need some of the more complicated question types—scale questions, checkboxes, and even forms are just some of the widely looked-for question types in survey tools.

Most of the time, these question types can be used when you have access to the paid versions of survey tools. Decide on which question type you’ll be using the most when choosing a survey tool as it will likely dictate whether you should get the paid version or go with the free ones.

You should also consider choosing survey tools that have built-in survey logic. Survey logic is an option that allows you to add a follow-up question that will come up based on the answer to the previous question. This feature is very useful particularly when you aim to go deeper into some of your audience’s answers. Have you gotten a gist on the idea of having access to multiple question types? If yes, then how about you continue on to the next part of the article?

 

 

Design Features

How much customizability do you need for your survey tool? Some survey tools give you the option of customizing how the survey appears to your audience. From how the questions are presented to being able to place your company logo on the survey, there are many customizations that you can perform, as long as the survey tool allows it.

This feature is required to make any survey tool as aesthetically pleasing as possible. It is already common knowledge that when something is unattractive, most of the time, people will ignore it.

Some survey tools may also have the option of letting your survey branch out when survey logic is applied. And depending on the survey tool you’re using, you may even be able to add progress indicators or the option to save responses in the event that they get interrupted while answering it.

 

Ease of Use for You and Respondents

You should choose a survey tool that is easy for you to use and easy for your respondents to answer. Creating questions and programming survey logic should be simple and understandable. Does it have a feature that will let you store surveys for future use? Or will it just give you a blank template every time you use it?

Make sure you choose the easiest one to use but still has all the features that you want in order to make things easier for you.

Speaking of making things easier, the survey tool that you use should be something that is aesthetically pleasing and easy for your respondents to answer. Simplicity is key and most of the time, the rules apply to when giving out surveys, although surveys in a website are usually significantly shorter than traditional ones.

Test out your survey by taking it yourself. If it doesn’t seem engaging or it is hard to understand, then maybe you need to customize it a bit more, or use another survey tool for your website.

 

 

Administrative Support

One of the more important and useful features a survey tool can have is support for administrative tasks. Will it automatically consolidate answers into a designated file? Do you need a survey tool that organizes its own responses? Many survey tools offer this survey to a limited degree. Some survey tools limit its features to compiling the answers onto a spreadsheet without any analytics and graphs.

Take note of what you need in a survey tool, and check if your needs are satisfied by what the survey tool provides.

 

 

Key Takeaway

There are many survey tools for websites available on the Internet. Some are free while others are paid, and their features and functionalities can differ greatly. Make sure that the survey tool you decide to utilize will be able to cater to everything your website needs!

WordPress is one of the best and most popular content management systems available on the internet. The amount of tools and features, which include WordPress survey tools that allow online query, that are present allow users to be able to design different kinds of websites. Some of the world’s biggest companies and businesses use WordPress for their websites, which has helped them create effective websites that are user-friendly and have good performance.

With the breadth of options that WordPress has to offer, it can be a challenge when it comes to getting grips with the system itself. WordPress is highly customizable, which means that it is challenging for some people, especially the ones who are just starting out. Thankfully, the internet provides a wide range of tutorials and guides on how to make certain functions at WordPress work for its users. Here are some brilliant WordPress tutorials that to help you figure out how to manage your website.

 

Ultimate Conversion Tracking Guide for WordPress

For SEO professionals, conversion rate is one of the most important metrics to track in a website. This allows them to be able to see how many leads get converted into sales thanks to the website. Learning conversion rates and tracking may come off as challenging at first, but with this handy tutorial, you will be able to learn how to track conversion rates through the use of various tools and software. For those who are getting into SEO, this is one of the best tutorials that would help get started.

WordPress SEO – The definitive guide to higher rankings for WordPress sites

Another WordPress tutorial, this is one of the best guides that would help you apply the best and most effective SEO strategies on your website, in order to attain high search rankings. With this tutorial, you would be able to know more about SEO, what it is, what it does, and what impact does it have when it works properly. WordPress websites are preferred by SEO professionals prefer to use, as it helps them create user-friendly and responsive sites that help generate more internet traffic, which in turn can yield to more search results.

 

How To Create Surveys On Your WordPress Website Using Plugins

One of the most common features and functions that WordPress has is the ability to create surveys, which helps a company or business assess the input of some of their customers for assessment. Surveys can be done using WordPress survey tools, which are plugins that enable the website to generate different kinds of surveys. This tutorial would be able to help WordPress users to be able to create their own surveys using these tools, and know the different ways to do it. With surveys acting as an avenue for customers and clients to voice their insights, it is important that you add them into your website.

WordPress cheat sheet

Using WordPress is a challenge at first, as it might be too overwhelming for most users. This guide is basically a cheat sheet which helps you get familiar with most of the functions and features that WordPress has to offer. This is also a cheat sheet that you can go back to regularly, whether or not you are a relative beginner, or someone who has been using WordPress for quite some time.

Using the Psychology of Color to Boost Your WordPress Website Conversions

Visual appeal is one of the biggest factors on whether or not a user would access more content in your website. First impressions last, which is why you should optimize its aesthetic. This tutorial would help you know more about how to take advantage of the psychology of color to be able to attract more users that can help increase your conversion rate. A lot of successful websites today make sure that they have a visually appealing layout that is eye-catching, this tutorial would help you achieve that in no time.

The ultimate guide to WordPress caching

Loading times in websites is a big factor for the user experience in a website, as users prefer a website that is able to load faster and perform better. This tutorial helps users to be able to use caching tools to help improve website loading time, and create a better performing website for users to enjoy.

 

Key Takeaway

WordPress is one of the best content management systems around, as it is both convenient to use and you would be able to access a diverse set of tools that enable you to make the most of your website. With these helpful tutorials, you are guaranteed that you will be able to create the best website for your company or business with no problem.

Holiday Website Maintenance Tips:

1. Keep your site speed fast
2. Post content in advance
3. Optimize site security
4. Create promos and special events
5. Keep social media active

The holiday season is a great time to take a break and enjoy with your friends and family. Along with the gifts and the food, it is also a great time to look back at all of the things that you have done during the year, while also making sure that your website is running well during the festive season. These actions include keeping your WordPress survey tool in check, and run some regular website maintenance checks.

There are many ways to maintain your website, all of which ensure that it keeps running smoothly during any kind of season. Here are some handy and effective website maintenance tips you should do during the holiday season.

 

Keep your site speed fast

With a lot of people staying in during the holidays, the internet is one place where a lot of the communication happens. An influx of visitors can cause loading time to slow down. One of the most important parts of the overall user experience when accessing websites is the loading speed. The faster it is, the more likely users will look around. With that in mind, it is best to make sure to keep your site ‘s loading time quick and efficient. There is software that allows you to help you with this, and ensure that you have a well-running website.

Post content in advance

The holidays mean most people will be going on holiday and will therefore have a lot of free time to browse the internet during their free time. Keep your website relevant by scheduling content during those precious weeks.

Have your team create content in advance, and schedule your posts ahead. There are various website tools that allow you to queue your posts, and ensure that your website receives a good amount of web traffic. Having fresh content during the holiday season keeps the website active and ensures that your users always have something fresh to read.

In the spirit of the holidays, try to do a special holiday post, complete with greetings. You can also create a review or round-up post, which showcases some of the most successful posts of your website, and acts as a reminder of how your year went.

Optimize site security

One of the biggest concerns during the holidays is the possibility of your website becoming affected by malicious and harmful software that can damage and affect the performance of your website. This is something that any website would like to avoid, thankfully, with the help of the right tools, you would be able to keep your site safe. Much like WordPress survey tools, these security tools offer security features, such as firewall protection, back-up data storage, password protection, and much more. Having this tool not only means that your website is protected over the holidays, but also for the upcoming year.

Create promos or special events

Along with creating content that is in line with the holidays, it is also important to create promos, especially if you are a business that sells products or services. These promos would help you attract more users during the holiday season, and keep your internet traffic at a very high rate. These promos include product and service discounts, special products, or even a post about a special holiday event. These posts attract a high number of users if promoted right, and is the key to having a good amount of web traffic during the holiday season.

Keep social media active

Although most business and websites tend to have a moderate amount of activity during the holidays, social media on the other hand, remains very active every day. With that in mind, it is best to focus most of your content posts on different social media platforms. Social media sharing and posting software is very much abundant, and helps you schedule and share your posts on social media sites like Facebook, Twitter, Instragram, and Google+.

Social media also helps you interact with different users who would be interested in your products and services. It is best to either have a team that manages social media comments and messages, or a tool that generates automatic responses to simple inquiries. Customer service is one of the most important elements of a good business, and being able to interact with them through social media is one of the best ways to strengthen the relationship between customer and business.

 

Key Takeaway

The holiday season is something that everyone looks forward to, if only for the break.  While you’re away, your website should still be safe and running at all times. With these effective and simple tips, you would be able to have a well-managed website that would be able to handle the holiday internet traffic.